You very rarely get useful stats about online newspaper readership, so we were quite intrigued by this snippet on tonight’s BBC2 Scotland documentary “Paper Thistle”, about the 200th anniversary of The Scotsman.
We don’t know what the numbers are or how brief the period was, but Wings’ average traffic is higher now than it was in 2014, while we suspect The Scotsman is moving in the opposite direction. For a single-issue website to be anywhere even in the same ballpark as a two-centuries-old broadsheet news brand with scores of full-time writers and production staff and a daily newsstand presence is a remarkable thing indeed.
We might start doing classifieds and sport just to see what happens.
It’s a well-known fact, of course, that 87% of all statistics are made up. But as this site regularly observes, if you’re the Scottish opposition and media there’s no need to invent fake ones when you can twist the real ones to present an image completely at odds with the reality.
The Sunday Times today has some fine examples of the craft of massaging figures for the purposes of deception. It carries two separate scare stories on the NHS, both of them using figures which aren’t based on any sort of news, but on opposition spin on existing stats. One comes from the Tories, under a dramatic headline:
The banner is pulling a classic trick – the £685m figure is actually the total sum spent in a decade, not the single year that most people would assume (since there’s no good reason to measure spending in decades, so headlines usually don’t do it). But remarkably it’s just about the most honest thing in the paper’s health coverage today.
While normally the Unionist media deploys the ever-reliable blunt sledgehammer in its tireless war against Scotland controlling its own affairs, it’s also occasionally capable of more subtlety, slipping in a sneaky stiletto of a lie in passing. Take this piece from today’s Mail On Sunday:
The thing is, that’s not how currency reserves work.
As we’ve always understood it, readers, the definition of “news” is supposed to be “a new thing which has happened that people didn’t previously know about”.
Evidently the rules have changed since we were young cub reporters.
We’ve never been all that convinced by the political strategy of parties angrily pointing out their rivals have supposedly broken their manifesto promises once in government. After all, since by definition the complaining party was very probably opposed to the policies in question, shouldn’t they be delighted if they haven’t been enacted?
It’s even weirder if the opposition was the REASON the policies didn’t get enacted. It’s incredibly bizarre to vote something down (as the Unionist parties did repeatedly to the SNP minority administration of 2007-11 when it brought its manifesto pledges forward), and then huff at the governing party for the fact that you outvoted them.
But today the Scottish Tories have found an intriguing new twist on the wheeze.
This week a Scottish journalist told us ruefully that over the festive holidays, all parties send the newspapers “Christmas boxes” comprising a load of ready-made and pre-chewed garbage stories, each embargoed to specific days, for them to run in the news desert between Boxing Day and January 3rd with no further effort required.
(This year’s crop had been particularly dismal, our source revealed.)
It seems, though, that the media plans to continue the practice all year.
There’s no sign of Scottish Labour’s great voyage to the bottom of the polls hitting the sea-bed yet. Currently sitting at around 15% – a startling 10 points down on the abysmal performance that saw the party lose 40 of 41 Westminster MPs in 2015 – the North Britain Branch Office is now haemorrhaging voters to the Tories almost as fast as it previously lost them to the SNP.
With the constitution looking set to dominate Scottish politics for the forseeable future (and certainly until the Brexit process is concluded, if and when that ever happens), Labour in Scotland finds itself unenviably located in the middle of a grisly medieval execution, being torn apart as its limbs are wrenched from their sockets by the horses of the SNP on one side and the Ruth Davidson No Surrender Party on the other.
No matter how many times the regional sub-department of UK Labour tries to rehash and reheat the worn-out promise of “more powers”, “Home Rule”, “federalism”, “devo super ultra megamax extreme” or whatever meaningless undefined term it’s using this week, it’ll be seen as a cowardly betrayal by one side and a hollow lie by the other, and as views polarise Labour’s hopeless middle-of-the-roading will see it steamrollered like the Lib Dems were at the last UK election.
And the prospect seems to have driven Scottish Labour quite mad.
We weren’t going to dignify the utterly absurd media stushie over a tweet by Glasgow MSP John Mason yesterday with any coverage because it was too cretinous to even bear thinking about, but this from today’s Daily Record was just too good.
Fearghas MacFhionnlaigh on Looking up at the stars: “COIRE A’ BHREACAIN Sgri?obh Seo?ras Orwell 1984 air Eilean Diu?ra. Chunnaic mi pi?os mu a dhe?idhinn air an tv o…” Mar 17, 11:05
Anne on Looking up at the stars: “This site isn’t what it was because of the increasing posts from unionist trolls but one area where Wings has…” Mar 17, 10:22
Hatey McHateface on Looking up at the stars: “Ah hear it’s grand fer fleas oan dugs.” Mar 17, 10:19
Hatey McHateface on Looking up at the stars: “Thanks fer the heids up, Geri. Ah’ll hae a wee wurd.” Mar 17, 10:16
Geri on Looking up at the stars: “Spot on, Alf. Poor shitey will see this for himself if Reform win. Someone did a montage of him the…” Mar 17, 10:13
Hatey McHateface on Looking up at the stars: “Sorry, Alf, but after that response from you, I can only hope and pray that you never actually read the…” Mar 17, 10:02
Geri on Looking up at the stars: “I hate tae burst yer wee Yoon bubble but ye are aware Chucky has strong Islamic leanings? Or maybe that’s…” Mar 17, 09:53
Geri on Looking up at the stars: “Look Shitey It’s not rocket science. In a referendum the question is posed to EVERYONE regardless of their preferred political…” Mar 17, 09:47
Alf Baird on Looking up at the stars: ““the article’s author doesn’t account for Scotland’s exceptionalism” Scotland has suffered from Orwell’s thesis since long afore he wrote anything.…” Mar 17, 09:18
Young Lochinvar on Looking up at the stars: “HMcH Oh, I get it. You start it, don’t come out best so revert to spellchecking sanctimonious teacher mode. Honestly!…” Mar 17, 08:13
Hatey McHateface on Looking up at the stars: “An interesting article on why, after every political revolution, Orwell’s pigs eventually turn into the humans they overthrew: https://unherd.com/2026/03/trumps-betrayal-of-his-base/ Of…” Mar 17, 07:59
Hatey McHateface on Looking up at the stars: “I’ve not been allowed near my local mosque since I tidied up all the shoes, bagged them up in pairs,…” Mar 17, 07:41
Hatey McHateface on Looking up at the stars: ““Whose bitter” Dunno, YL. But you saw it first. Fill yer boots. Bet some cant already gobbed in it though.” Mar 17, 07:31
Hatey McHateface on Looking up at the stars: ““you buy the house first before you start arranging the furniture” You’re thinking like a schemie who’s been 20 years…” Mar 17, 07:23
Hatey McHateface on Looking up at the stars: “Michty, Geri! Still only Tuesday and already you’re back to picking up the word on the streets. I see you’ve…” Mar 17, 07:16
twathater on Looking up at the stars: “MaryB After a Sunday Prism show I asked Alan Petrie in a comment if he would stop pushing immigration as…” Mar 17, 04:19
Mark Beggan on Looking up at the stars: “‘How do we get better more principled people in power’ I’ve thought on that many times. Like atttracts like. What…” Mar 17, 04:02
Mark Beggan on Looking up at the stars: “We should all learn from the destruction of the Death Cult and it’s Proxy’s. Be careful what you wish for…” Mar 17, 03:05
Young Lochinvar on Looking up at the stars: “Beggars; People are generally aware of the latter, sadly not the former. I only point out historical facts for those…” Mar 17, 01:32
Geri on Looking up at the stars: “Just think, shitey.. An Islamic NATO! I’d LMFAO if that is true cause I just know you’d not be able…” Mar 17, 01:28
Geri on Looking up at the stars: “Wrong. As said many times during indyref, you buy the house first before you start arranging the furniture on policy.…” Mar 17, 01:11
Young Lochinvar on Looking up at the stars: “HMcH Eh? No. You’re making a complete diddy of yersel yet again. England lost the 1st War of Independence as…” Mar 17, 01:03
Young Lochinvar on Looking up at the stars: “HMcH Eh? No. You’re making a complete diddy of yersel yet again. England lost the 1st War of Independence as…” Mar 17, 00:59
Geri on Looking up at the stars: “Shiteface, No. They’ll be watching the telly thinking FUCK! Would you jist look at all those eejits who are being…” Mar 17, 00:45
Geri on Looking up at the stars: “He said womens rights would be protected. Yes. He also said the TRA community is a discussion Scotland should have…” Mar 17, 00:09
Cynicus on Looking up at the stars: ““….No invasion that wiped out one group and replaced it. “-Fearghas MacFhionnlaigh, 16 March, 2026 at 10:54 am ======== Fearghas,…” Mar 16, 23:47
Geri on Looking up at the stars: ““100%YES: so how do you see it being sorted AFTER independence” Because we’ll have our own parliament. Not a Unionist…” Mar 16, 23:39