The entire Scottish media and professional-politician community is currently in a self-righteous froth about a campaign ad being run by Reform for the Hamilton by-election targeting Scottish Labour leader Anas Sarwar.
Obviously none of the acres of press coverage trusts voters to see the ad and decide for themselves, because that simply isn’t how journalism works nowadays. You’re told that a bad thing happened – whether it be a campaign ad, a comedian’s joke or the supposed terrible abuse sent to a celebrity – and how outraged various pundits or other celebrities are about it, with the clear implication that you should feel the same, but you almost never get shown or told what was actually said.
So to start with, as a basic journalistic principle, here’s the ad itself in its entirety.
Now let’s look at what you’re being ordered to think about it.
Because even although it’s part of a transparent attempt from the Record to deflect attention from the many shocking revelations of the last few days around the Salmond affair, it’s still unusual that a newspaper would make a front-page lead out of a claim it knows it can’t provide a single scrap of evidence for.
The Scottish Parliament’s inquiry into the disastrously botched investigation of false allegations against Alex Salmond, which has been paused for several weeks due to the Scottish Government’s repeated refusal to provide it with material it’s requested, resumes today and enters its final and critical phase.
In the next two months all the key players in the shambolic affair, including the current First Minister, her predecessor and both of their chiefs of staff, will give evidence. But today perhaps the most central figure of all will appear. Or rather, she won’t.
The apparent reason for this, according to a recent report in the Times, is Mackinnon’s being “targeted on social media”. No further details of this “targeting” are given.
And there’s one rather big problem with that claim.
The mainstream media is now, by our count, up to at least 13 sizeable articles on the Great Yes-Movement Schism Of 2017 – a minor online spat between a tiny handful of people who’ve never liked each other and most of whom the general public has never heard of – and shows no signs of tiring of gleefully revelling in the subject.
There’s nothing particularly surprising or even diabolical about that. As any reality-TV show viewer will tell you, viewers absolutely love to watch people fighting, and doubly so if it’s the summer silly season and there’s no real news. Most of the stories have attracted large responses and therefore lots of juicy and profitable clicks for tired hacks who long ago stopped having anything of any interest to say but still have to honk out 1000 words a week in order to get paid.
But the more sinister aspect of them is the way they’ve been weaponised to (further) demonise and silence the Yes movement. If someone attacks other Yes figures with a provocative, offensive and dishonest piece, the extra bonus for the media is that any legitimately angry response to it can be used as yet more proof of The Vileness Of The Cybernats: “Look! They even turn on their own if they dare disagree!”
For the Unionist press, that’s a win-win every way up, and there are some on the Yes side who seem only too willing to co-operate with the narrative.
“Colonel” Ruth Davidson took time out from her holidays yesterday to unleash an extraordinary (and unusually defensive) 35-part Twitter tirade about the reaction to her appointment as an honorary military commander. So barren is the summer political news desert that two newspapers put it on their front page today, giving the BBC an excuse to deem it the day’s biggest story.
Alert readers will of course be aware that one of this site’s most frequently-recurring themes is “phantom news”, whereby events or unpleasant opinions that newspapers or broadcasters really want to have happened are conveniently brought to life, either by some random nobody on the internet, or an unnamed “source” or “insider”.
So when Nicola Sturgeon did something today that nearly everyone in the Northern Hemisphere knew she was going to do sometime soon, but wasn’t expecting just yet, there wasn’t time to prepare actual real people with the required quotes.
In the modern media world, though, that isn’t a problem.
Alert readers will of course be aware that a recurring theme on this site is looking for the alleged abusive behaviour by supporters of independence which gets regularly reported in outraged terms by newspapers but is mysteriously almost never supported by any actual evidence of the supposed abuse.
In every case the papers and/or alleged recipients of all these dreadful separatist haranguings screamed “VILE ABUSE!”, swooning at the horror of it all, then suddenly turned deaf and dumb when asked to provide any examples.
So we were quite surprised yesterday when a previous complainant – brutal stickering victim and lonely Scottish Labour MP Ian Murray – actually came up with the proof.
For several years now this site has been drawing attention to the weird phenomenon of phantom news – stories presented by the media without even a shred of supporting evidence yet treated as unquestionable empirical fact. And recently there have been more phantoms around the Scottish press than an episode of Scooby Doo.
The thing Alan Roden – who prefers intimidating ordinary members of the public by doorstepping them and vilifying them in his paper – links to in that tweet is an article on the Herald website last night. And it’s a weird article, because it’s an extensive, quote-laden story about something that doesn’t appear to have happened at all.
Have you ever wondered how you try to poison and shut down a debate and a political environment that you fear you’ve found yourself on the losing side of, readers? Well, it’s funny you should ask, because as it happens we’ve got a visiting professor – an expert authority on the subject – with us today to give us a demonstration.
Make sure you’ve got your pens and notepads ready. He’s got a very busy schedule and we can’t afford to have him here for long.
We spent much of yesterday evening trying to actually track down the “vicious barrage” of vile cybernat abuse that Labour and “Better Together” activist Clare Lally says she was subjected to after being revealed to be rather less of an “ordinary” member of the public than the No camp presented her as at its recent Glasgow rally, and which has received wall-to-wall media coverage.
As yet, we’ve drawn a blank. We’ve made repeated requests, some to people who’ve contacted us angrily claiming to be her friends or family members, for evidence of any abusive comments at all. All have been met with an abrupt outbreak of silence.
Willie on The Modern Politician: “Seems that the new MV Isle of Islay may have been sustaining problems. The ferry built in Turkey was originally…” Feb 15, 05:07
DaveL on The Modern Politician: “‘Captain Swinney is believed to have gone down with his ship.’ If only but I’m afraid he fucked off quick…” Feb 15, 03:14
Colin Alexander on The Modern Politician: “The SNP and Scottish Greens will be delighted that Ebay are procuring donations for the Mermaids charity. Are Mermaids brainwashing,…” Feb 14, 23:42
Dan on The Modern Politician: “Big Country – Steeltown Vid contains footage of dirty men doing hard dirty work so not safe for some. www.youtube.com/watch?v=0ssx1Davnkw” Feb 14, 22:50
Dan on The Modern Politician: ““No, I don’t think coal mining was ever anything but dire Says it all. Perma “worried” woman rather than celebrate…” Feb 14, 22:38
Geoff Anderson on The Modern Politician: “I didn’t know he was a Spurs fan……. https://x.com/ScotExpress/status/2022733679576113365?s=20” Feb 14, 22:08
Lorna Campbell on The Modern Politician: “William Campbell: yes, I absolutely agree with you, but it was not the norm until Thatcher introduced council house ownership.…” Feb 14, 21:49
Young Lochinvar on The Modern Politician: “Well I’d like to imagine this anniversary may just, just mibbes, mighta have helped put some fire in the belly…” Feb 14, 21:46
Lorna Campbell on The Modern Politician: “Often you simply cannot turn back the clock. No, I don’t think coal mining was ever anything but dire, but…” Feb 14, 21:20
Alf Baird on The Modern Politician: “Plenty of wee coasters and fishing boats even smaller than the new £50 million Isle of Islay sailing oot there…” Feb 14, 21:09
David Holden on The Modern Politician: “There is a lot to unpack in your latest offering but just a wee tip for you. Try shutting the…” Feb 14, 19:46
Hatey McHateface on The Modern Politician: “Quite right, Confused. You forever see the English as arse bandits and look where that’s got you.” Feb 14, 19:38
Confused on The Modern Politician: “flower of scotland is also RACIST and this is “zero tolerance” in a modern nation – what r u thinking…” Feb 14, 19:35
Confused on The Modern Politician: “rugby : after the postal tries have been counted by roof davison the too wee too puir inferior not quite…” Feb 14, 19:18
Cynicus on The Modern Politician: “14 February, 2026 at 6:33 pm David Holden says: “Which miserable killjoy is going to be first to come on…” Feb 14, 19:11
TURABDIN on The Modern Politician: “We regret to announce the sinking of the MV Isle of Islay in stormy seas off the straits of Gibraltar.…” Feb 14, 18:34
David Holden on The Modern Politician: “Which miserable killjoy is going to be first to come on and moan about the rugby? Congratulations to the Scotland…” Feb 14, 18:33
auld highlander on The Modern Politician: “Storms out in the Atlandic caused the delay with Portugal and Spain getting hammered. Earlier this afternoon I had a…” Feb 14, 18:02
william campbell on The Modern Politician: “Born in 1948,brought up mainly in East Kilbride,which was fresh and new then in 1957,my catching TB was the reason…” Feb 14, 17:48
Aidan on The Modern Politician: “C-24 will not be assessing Scotland’s petition in June. C-24 has no power to add further territories to the list…” Feb 14, 17:35
Willie on The Modern Politician: “I think agent X that you may have stumbled on an issue with regard to the MV Isle of Islay.…” Feb 14, 17:26
Andy Ellis on The Modern Politician: “@ Hatey Having just come back from visiting the Stone of Destiny in Perth and taking in Marie R’s last…” Feb 14, 16:44
Hatey McHateface on The Modern Politician: “Good post, Andy. The shades of the signatories to the D of A will also be furious that we lack…” Feb 14, 16:30
Hatey McHateface on The Modern Politician: “Thanks for your reply, Lorna. Just about every politician gets something right. Starmer, Trump, Sturgeon, Brown, Blair. They won some…” Feb 14, 16:22
Hatey McHateface on The Modern Politician: “Cynicus Please show some respect when addressing a lady carrying the name of the Holy Mother Of God.” Feb 14, 16:02
Hatey McHateface on The Modern Politician: “You don’t think … Naw. Nae way could painted oan windies been carried forwards from ane set of blueprints tae…” Feb 14, 15:58
Andy Ellis on The Modern Politician: “@Xaracen You’re not paying attention. Par for the course amongst the moonhowlers in here of course: the red mist of…” Feb 14, 15:57