The entire Scottish media and professional-politician community is currently in a self-righteous froth about a campaign ad being run by Reform for the Hamilton by-election targeting Scottish Labour leader Anas Sarwar.
Obviously none of the acres of press coverage trusts voters to see the ad and decide for themselves, because that simply isn’t how journalism works nowadays. You’re told that a bad thing happened – whether it be a campaign ad, a comedian’s joke or the supposed terrible abuse sent to a celebrity – and how outraged various pundits or other celebrities are about it, with the clear implication that you should feel the same, but you almost never get shown or told what was actually said.
So to start with, as a basic journalistic principle, here’s the ad itself in its entirety.
Now let’s look at what you’re being ordered to think about it.
Because even although it’s part of a transparent attempt from the Record to deflect attention from the many shocking revelations of the last few days around the Salmond affair, it’s still unusual that a newspaper would make a front-page lead out of a claim it knows it can’t provide a single scrap of evidence for.
The Scottish Parliament’s inquiry into the disastrously botched investigation of false allegations against Alex Salmond, which has been paused for several weeks due to the Scottish Government’s repeated refusal to provide it with material it’s requested, resumes today and enters its final and critical phase.
In the next two months all the key players in the shambolic affair, including the current First Minister, her predecessor and both of their chiefs of staff, will give evidence. But today perhaps the most central figure of all will appear. Or rather, she won’t.
The apparent reason for this, according to a recent report in the Times, is Mackinnon’s being “targeted on social media”. No further details of this “targeting” are given.
And there’s one rather big problem with that claim.
The mainstream media is now, by our count, up to at least 13 sizeable articles on the Great Yes-Movement Schism Of 2017 – a minor online spat between a tiny handful of people who’ve never liked each other and most of whom the general public has never heard of – and shows no signs of tiring of gleefully revelling in the subject.
There’s nothing particularly surprising or even diabolical about that. As any reality-TV show viewer will tell you, viewers absolutely love to watch people fighting, and doubly so if it’s the summer silly season and there’s no real news. Most of the stories have attracted large responses and therefore lots of juicy and profitable clicks for tired hacks who long ago stopped having anything of any interest to say but still have to honk out 1000 words a week in order to get paid.
But the more sinister aspect of them is the way they’ve been weaponised to (further) demonise and silence the Yes movement. If someone attacks other Yes figures with a provocative, offensive and dishonest piece, the extra bonus for the media is that any legitimately angry response to it can be used as yet more proof of The Vileness Of The Cybernats: “Look! They even turn on their own if they dare disagree!”
For the Unionist press, that’s a win-win every way up, and there are some on the Yes side who seem only too willing to co-operate with the narrative.
“Colonel” Ruth Davidson took time out from her holidays yesterday to unleash an extraordinary (and unusually defensive) 35-part Twitter tirade about the reaction to her appointment as an honorary military commander. So barren is the summer political news desert that two newspapers put it on their front page today, giving the BBC an excuse to deem it the day’s biggest story.
Alert readers will of course be aware that one of this site’s most frequently-recurring themes is “phantom news”, whereby events or unpleasant opinions that newspapers or broadcasters really want to have happened are conveniently brought to life, either by some random nobody on the internet, or an unnamed “source” or “insider”.
So when Nicola Sturgeon did something today that nearly everyone in the Northern Hemisphere knew she was going to do sometime soon, but wasn’t expecting just yet, there wasn’t time to prepare actual real people with the required quotes.
In the modern media world, though, that isn’t a problem.
Alert readers will of course be aware that a recurring theme on this site is looking for the alleged abusive behaviour by supporters of independence which gets regularly reported in outraged terms by newspapers but is mysteriously almost never supported by any actual evidence of the supposed abuse.
In every case the papers and/or alleged recipients of all these dreadful separatist haranguings screamed “VILE ABUSE!”, swooning at the horror of it all, then suddenly turned deaf and dumb when asked to provide any examples.
So we were quite surprised yesterday when a previous complainant – brutal stickering victim and lonely Scottish Labour MP Ian Murray – actually came up with the proof.
For several years now this site has been drawing attention to the weird phenomenon of phantom news – stories presented by the media without even a shred of supporting evidence yet treated as unquestionable empirical fact. And recently there have been more phantoms around the Scottish press than an episode of Scooby Doo.
The thing Alan Roden – who prefers intimidating ordinary members of the public by doorstepping them and vilifying them in his paper – links to in that tweet is an article on the Herald website last night. And it’s a weird article, because it’s an extensive, quote-laden story about something that doesn’t appear to have happened at all.
Have you ever wondered how you try to poison and shut down a debate and a political environment that you fear you’ve found yourself on the losing side of, readers? Well, it’s funny you should ask, because as it happens we’ve got a visiting professor – an expert authority on the subject – with us today to give us a demonstration.
Make sure you’ve got your pens and notepads ready. He’s got a very busy schedule and we can’t afford to have him here for long.
We spent much of yesterday evening trying to actually track down the “vicious barrage” of vile cybernat abuse that Labour and “Better Together” activist Clare Lally says she was subjected to after being revealed to be rather less of an “ordinary” member of the public than the No camp presented her as at its recent Glasgow rally, and which has received wall-to-wall media coverage.
As yet, we’ve drawn a blank. We’ve made repeated requests, some to people who’ve contacted us angrily claiming to be her friends or family members, for evidence of any abusive comments at all. All have been met with an abrupt outbreak of silence.
Hatey McHateface on Yelling at the tide: “Ah, c’moan noo, Northy. Just the other day you were self-identifying as shit. Shit should be in seventh heaven in…” Jan 23, 16:20
Northcode on Yelling at the tide: ““Can we please therefore jettison the exclusivist “mither tongue” myth… No! As far as I’m concerned Gaelic is the weird…” Jan 23, 15:56
sam on Yelling at the tide: “@ “It was a choice made and maintained by Scots.” Hardly. Historian, Iain MacKinnon. “And in 1608 there was a…” Jan 23, 15:53
TURABDIN on Yelling at the tide: “When i was a kid my parents visited some relatives and other exiles in California, we have relatives near &…” Jan 23, 15:33
Hatey McHateface on Yelling at the tide: “See fit ye’ve done noo, Fearghas? Ye’ve empowered the Baird/Northy axis tae claim we were all colonised near a century…” Jan 23, 15:15
Northcode on Yelling at the tide: ““He also claimed “It was the English who commanded that Scots schoolchildren be viciously belted with a leather strap…” No……” Jan 23, 15:08
Fearghas MacFhionnlaigh on Yelling at the tide: “We observe that the following was written almost exactly a century BEFORE the Act of Union. We note that the…” Jan 23, 15:03
100%Yes on Yelling at the tide: “Is she really worth fighting for “Information commissioner sues SNP Government over ‘failure to publish Sturgeon files’. I wouldn’t give…” Jan 23, 14:51
willie on Yelling at the tide: “If I may, can I turn attention to the Bonnie Banks of Loch Lomond and the recent announcement that Lomond…” Jan 23, 14:41
factchecker on Yelling at the tide: “Thank you Cynicus for some factual input. The professor writes “Ignorant rubbish” indeed. He claims “In seeking to justify only…” Jan 23, 14:29
Hatey McHateface on Yelling at the tide: “Aye, TURABDIN, there’s been notable failures. There’s been notable successes, too. Japan, the former West Germany before they were sunk…” Jan 23, 14:26
Hatey McHateface on Yelling at the tide: ““As we know, Linguistic Imperialism (e.g. language deprivation and cultural assimilation) are well established colonial procedures intended to make ‘a…” Jan 23, 14:10
Hatey McHateface on Yelling at the tide: “Dinna be sae harsh, Cynicus. It’s Baltic oot there. Northy needs his pants aflame tae keep warm and he’s discovered…” Jan 23, 13:52
Alf Baird on Yelling at the tide: ““Ignorant Rubbish” ? In seeking to justify only the English language being taught to Scots bairns in school, British educationalists…” Jan 23, 13:50
Hatey McHateface on Yelling at the tide: “My, Alf, but like your sidekick Northy, you’re a tonic sometimes. Why don’t you call for what Mummy et al…” Jan 23, 13:49
Alf Baird on Yelling at the tide: ““The American psyche’s great flaw is that .. like a prepubescent child uncertain of its identity” This is a general…” Jan 23, 13:34
Cynicus on Yelling at the tide: “Northcode, 23 January, 2026 at 10:56 am “It was the English who forced their own language on the Scots. “…” Jan 23, 12:55
TURABDIN on Yelling at the tide: “@Hatey McHateface to this reader your argumentation can turn towards the confusing, however, I do share your perspective regarding the…” Jan 23, 12:49
Alf Baird on Yelling at the tide: “Aye Willie, and here we are reminded that “whenever colonialism is imperiled, the colonizer reveals his fangs” (Fanon). So why…” Jan 23, 12:26
Hatey McHateface on Yelling at the tide: “You remind me of the people who claim to believe that the killing of one woman as she interferes with…” Jan 23, 11:07
Northcode on Yelling at the tide: ““… speaking, reading and writing only in Scots…” Who do those folk who believe an independent Scotland would insist that…” Jan 23, 10:56
Hatey McHateface on Yelling at the tide: “The calls for the slaughter of English cants crop up beneath just about every article, willie. It’s beyond credibility you…” Jan 23, 10:49
DaveL on Yelling at the tide: “Ah Wee Adolf McHateface, there you are, you’ve been quite subdued just lately. What was it got you all upset…” Jan 23, 10:21
TURABDIN on Yelling at the tide: “THE THREE R’s…..revolution, revolt or resistance….Scots do have choices other than to capitulate to the «motherhood and apple pie» schmues…” Jan 23, 10:20
TURABDIN on Yelling at the tide: “ORGANIZED THUGGERY…..whether in the name of fascist corporatism, hallucinogenic woke or faux messianic americanism we all know it when we…” Jan 23, 10:19
willie on Yelling at the tide: “And meanwhile, no word from the judiciary, or comment from the Scot Gov on the grave concerns about a judge…” Jan 23, 10:17
willie on Yelling at the tide: “Here Hatey you’re off on the big rant this morning. Prof Baird is a Scot who supports the maximisation of…” Jan 23, 10:07
Northcode on Yelling at the tide: ““A Glasgow choir will aim to ‘bridge the gap’ between queer and Gaelic identity when practises begin next month… The…” Jan 23, 09:09
Hatey McHateface on Yelling at the tide: “All very well, Fearghas, but which is it gets us the most disposable dosh, the biggest house, the fastest car,…” Jan 23, 08:09
Cynicus on Yelling at the tide: “Fearghas MacFhionnlaigh says: ‘Josephine Bartosch commented that the cyber-attack has “stripped away the chintzy veil of victimhood that has long…” Jan 23, 02:38