Newspaper sales figures in Scotland now come out in a patchy and unco-ordinated sort of way, with different frequencies and at different times of year, so we thought it’d be worth collecting them together for easy reference.
The numbers below are the most recent figures for each title that we know of – for papers classed as “national” that means November last year, and for those counted as “regional” (which includes the Scotsman and Herald titles) it’s this month.
Figures have all been rounded to the nearest 100, and increase/decrease stats refer in all cases to the corresponding sales for one year previously.
So just to clear that up: four times £12 million is £200 million. The mystery of why people are increasingly reluctant to believe what they read in newspapers continues.
So after all the kerfuffle and commotion and comedy, a deal was done, of sorts. The unsquareable circle wasn’t squared, but the day of facing up to it was punted down the line for five years, by which point everyone hopes that it’ll be someone else’s problem. (Which is certainly the case for David Cameron.)
Every newspaper in Scotland tomorrow will look like this:
It’s quite incredible that someone with Jim Sillars’ political experience should be so naive about the tactics surrounding the EU referendum. Regardless of your feelings on the EU itself, there’s absolutely no point in any supporter of Scottish independence voting Leave this June, and here’s why.
Alert readers can’t have failed to notice a desperate Scottish Labour dusting off the old “Tartan Tories” attack on the SNP recently, over the Nats’ unwillingness to join in with Kezia Dugdale’s kerrazy kaper of hiking up income tax.
So after today we can only assume they’ll be looking for some similarly pithy zingers for their colleagues in Wales. They can have this one for free.
It’s curious that as the Scotland Bill negotiations deadlock drags on, well beyond its original deadline of 12 February and now hurtling headlong towards the extended 23 February one with no sign of progress on the horizon, that nobody is remarking on one of the most striking facets of the new devolution proposals.
Remember “pooling and sharing”, readers? Whatever happened to that?
sam on Ain’t it funny how things change?: “Auld enemy. Different language,they didnae ken. Deid Mum. Divine Right was right up their parliamentary noses. On the plus side…” Jul 23, 21:28
Aidan on Ain’t it funny how things change?: “A, B and C don’t mean anything but E is interesting, what proportion of Scots had the vote in 1707…” Jul 23, 21:18
Cynicus on Ain’t it funny how things change?: “Alf Baird says: 22 July, 2026 at 4:31 pm There is a long history of elite Scots selling out their…” Jul 23, 21:00
Hatey McHateface on Ain’t it funny how things change?: ““The people paid far less in taxes” Sure Xaracen. And not only did we get free cradle to grave benefits…” Jul 23, 20:55
Alf Baird on Ain’t it funny how things change?: “Divide an rule is aye the colonizer’s tool. The colonized are made ‘bystanders’ in their own land; they are ‘out…” Jul 23, 20:53
Hatey McHateface on Ain’t it funny how things change?: “Assuming rounded populations of England at 50 million and Scotland at 5 million. The political will to address the issue…” Jul 23, 20:47
100%Yes on Ain’t it funny how things change?: “What John Swinney has just signed Scotland over to Manchester and he’d doesn’t even know what powers the Scottish parliament…” Jul 23, 20:45
Hatey McHateface on Ain’t it funny how things change?: “Oddly enough, that greater trust in Scottish governments peaked under Nicola Sturgeon during the Covid Years. Nowadays, the ex party…” Jul 23, 20:35
100%Yes on Ain’t it funny how things change?: “Wings predicted on here and by people posting on here as well. But the SNP commitment to the union has…” Jul 23, 20:29
Hatey McHateface on Ain’t it funny how things change?: ““proselytising religions” Naw. A proselytising religion is one where its adherents chap your door, earnestly attempt to tell you the…” Jul 23, 20:24
Hatey McHateface on Ain’t it funny how things change?: “Havers, Mark. Check out the front lines (and the combat casualty lists) from the war in the east. You’ll find…” Jul 23, 20:09
Mark Beggan on Ain’t it funny how things change?: “Why not. No one else wants the job. What about asking Jack McConnell to step in.” Jul 23, 20:06
sam on Ain’t it funny how things change?: “https://www.gov.scot/publications/scottish-social-attitudes-survey-2025-core-module/pages/5/ Factchecker. Link above. Of interest to me, the steep decline in trust of the Scottish government since 2015. Signs…” Jul 23, 19:55
Xaracen on Ain’t it funny how things change?: ““What made Scotland “much better” before 1707, Xaracen?” A, it was independent, B, it wasn’t a colony of England, C,…” Jul 23, 19:29
Hatey McHateface on Ain’t it funny how things change?: “Sorry, Alf, but I’m every bit as much a Sovereign Scot as you. What have I already told you about…” Jul 23, 19:15
factchecker on Ain’t it funny how things change?: “sam, my comment on the uncontextualised use of survey data relates to the original post. Not the survey itself. Hence…” Jul 23, 18:18
factchecker on Ain’t it funny how things change?: “Dan, regarding the much-quoted “Union of Equals” that I know is such a popular trope, I am unaware of any…” Jul 23, 18:12
sam on Ain’t it funny how things change?: “Don’t forget the colonisation of Ireland by the Scots and English. James granted confiscated land from Irish Catholics to Protestant…” Jul 23, 18:06
Young Lochinvar on Ain’t it funny how things change?: “FC Apology accepted. Always laugh when those who know their wordsmithery isn’t cutting it feel the need to conclude with…” Jul 23, 17:49
sam on Ain’t it funny how things change?: ““The original question and comment on the survey data still stand.” Why don’t you look it up for yourself and…” Jul 23, 17:42
factchecker on Ain’t it funny how things change?: “YL, the third person usage was simply because I don’t know you. As a literature graduate I am well aware…” Jul 23, 17:30
Young Lochinvar on Ain’t it funny how things change?: “FC I’ll reply even though in your intemperate response you referred to me in the 3rd person while also managing…” Jul 23, 17:10
Dan on Ain’t it funny how things change?: “If the Union was meant to be equal and UK Governance actually attempted to serve its constituent part’s best interests;…” Jul 23, 15:45
Mark Beggan on Ain’t it funny how things change?: “Wes Streeting would be better positioned in Hollyoaks. He could play the nasty gay with big ideas.” Jul 23, 15:43
Alf Baird on Ain’t it funny how things change?: “Did ye no get the message fae King Jimmy, England-is-the-UK and its Shires, wi Scotland makkit intae anither English Shire:…” Jul 23, 15:42
Mark Beggan on Ain’t it funny how things change?: “You could say Jesus did his job. With Mary behind him how could he fail.” Jul 23, 15:13
Mark Beggan on Ain’t it funny how things change?: “Interesting point on Islam. Western countries grew up from spoon fed orthodox religion. The Western mind has evolved but most…” Jul 23, 15:00
factchecker on Ain’t it funny how things change?: “Young Lochinvar says: 23 July, 2026 at 2:23 pm FC The Scotchland Office in auld Reekie is part of the…” Jul 23, 14:50
Young Lochinvar on Ain’t it funny how things change?: “FC The Scotchland Office in auld Reekie is part of the UK government. Surely it was set up to look…” Jul 23, 14:23
