In a post last month we referenced a ZX Spectrum computer game from 1984 called “Worse Things Happen At Sea”. Today as we watched the First Minister on the Andrew Marr Show, we were put in mind of another nautical-disaster-themed one from a great deal nearer to the end of the Speccy’s life.
Newspaper sales figures in Scotland now come out in a patchy and unco-ordinated sort of way, with different frequencies and at different times of year, so we thought it’d be worth collecting them together for easy reference.
The numbers below are the most recent figures for each title that we know of – for papers classed as “national” that means November last year, and for those counted as “regional” (which includes the Scotsman and Herald titles) it’s this month.
Figures have all been rounded to the nearest 100, and increase/decrease stats refer in all cases to the corresponding sales for one year previously.
It’s been a fair few months since we last documented the Daily Record’s increasingly panicky attempts to save its own hide over its infamous eve-of-referendum “Vow”.
In its growing desperation, the paper bizarrely turns today to First Minister Nicola Sturgeon, demanding that SHE should be the one to fulfil a promise that the Record made specifically in order to thwart Sturgeon’s lifelong goal of independence.
There’s an extraordinary article in the Daily Record today. Here’s a bit of it:
Alert readers might feel that a few lines have gone missing somewhere between paragraphs four and five. And the fact that they have has nothing to do with dead football clubs, and everything to do with the dying Scottish media.
We don’t follow many Unionists on social media, because you end up wasting your day arguing pointlessly with a lot of people who are never going to change their minds and getting in a bad mood. But we’re told they were all very excited about an article in yesterday’s Daily Record.
Penned by the paper’s political editor Davie Clegg, it’s a long diatribe about how the fall in oil revenues has created a black hole which now means Scotland is – stand by for a surprise! – too wee and too poor to be independent.
So far so meh – it’s not like it’s the first time we’ve heard that record played, after all. But as you can see from the image above, there’s also quite an interesting challenge printed in giant capitals at the foot of the page. We’re not in the Scottish Government, but it’s a rainy Saturday so we thought we might have a go.
The newspaper is a fantastic concept. A cheap, accessible product, it’s a brilliant way of keeping yourself broadly abreast of current affairs. You turn a page and are presented with a diverse selection of interesting stories, often on subjects you’d never have thought to go and seek out in the self-refining echo chamber of the internet.
(Theoretically links on websites serve the same purpose, but dodging “sponsored” advertorial, gutter-level clickbait, pop-ups, autoplay video and pages that judder and leap around so much while loading all this rubbish that you’re about 50/50 to have an epileptic fit before you can read the story, has made clicking on one into a game of Russian Roulette fewer and fewer people are willing to take a chance on.)
This site has never believed that the ongoing steep decline in newspaper sales is a fundamental problem with the format. Rather, the truth is that people stop buying papers because they’re full of garbage.
All five of the opinion pollsters who regularly poll on Scottish politics (Panelbase, YouGov, TNS, Ipsos Mori and Survation) have now published surveys in the past two weeks asking the independence question. So it seems reasonable to expect there’ll be no more polls before the anniversary of the referendum on Friday.
Given the conventional wisdom that the economy, underpinned by that pesky volatile oil, was the main reason not enough Scots could be persuaded to take the leap into self-government, readers might expect that the dramatic collapse in the oil price since last year (when we checked today it was trading at just over $47 a barrel, less than half the $97 it was at the start of September 2014) would only have cemented voters’ feeling that they made the right decision.
You might not think it, readers, but even after all this time we’re still capable of a certain degree of innocent, naive trust in Scottish journalism.
When Nicola Sturgeon didn’t just issue a boilerplate condemnation at FMQs yesterday after ludicrously overblown allegations of Twitter “trolling” by an SNP candidate, but went on the counter-attack over Labour’s grotesquely abusive Ian Smart, we foolishly thought that might make both sides of the story newsworthy.
And then we opened the papers.
We don’t expect the media to be impartial. But let there today officially be an end to even the slightest pretence that it’s at least fair, professional and honest.
sarah on Mad caps: “Dan, I replied an hour or so ago but it went into moderation, I can’t think why – I mentioned…” Apr 8, 13:38
Hatey McHateface on Mad caps: “If it is, somebody should get them to read this afore they go: https://unherd.com/2025/04/trump-was-a-decoloniser-all-along/ Here’s a snippet: “As for the…” Apr 8, 11:57
sarah on Mad caps: “Is Dave’s twitter about the 100 Scottish Liberation ambassadors attending the UN Committee 24 meeting in New York in June?…” Apr 8, 10:43
Hatey McHateface on Mad caps: “Welcome back Dan. The answer hasn’t changed since you were away. The answer continues to be that concerned, competent people…” Apr 8, 07:49
Hatey McHateface on Mad caps: ““now have to wonder about their validity” Welcome to the club. Vivian O’Blivion famously claimed on here that poot wants…” Apr 8, 07:31
Hatey McHateface on Mad caps: ““Justice may be on the horizon” Sure, Xaracen, but when, eh? When you look at the shit the UN is…” Apr 8, 07:17
twathater on Mad caps: “A shoutout for Dave Llewellyn the Indy Ninja for his info on X https://x.com/TheIndyNinja1/status/1909240792356467126/photo/1” Apr 8, 02:24
Mark Beggan on Mad caps: “Welcome to the machine.” Apr 8, 01:56
Dan on Mad caps: “Aidan says: at 9:31 pm “You honestly think the Rev should ban people wanting to have serious conversations about Scottish…” Apr 8, 00:25
Jay on Mad caps: “Vivian O’B, what is this ‘purple pish’ carry-on from you? I have read numerous comments from you but now have…” Apr 7, 22:53
Aidan on Mad caps: “@Xaracen – you don’t personally rant and rave and that comment wasn’t aimed at you, whilst I don’t think your…” Apr 7, 22:01
Xaracen on Mad caps: “Aidan said: “Exactly Robert – it’s full of people who rant and rave like you do. Nobody wants to be…” Apr 7, 21:56
Aidan on Mad caps: “@Twathater (an interest way to project your self hatred but there we go) – I am delighted you aren’t responding…” Apr 7, 21:31
sarah on Mad caps: “Crowdfunder for Independence Live – it needs a lot more donors. So far it has £900 of the £6500 target.…” Apr 7, 21:04
Hatey McHateface on Mad caps: “Lots going on in plucky, wee Norway – the country that all sane and rational Scots hold up as the…” Apr 7, 20:37
Hatey McHateface on Mad caps: “So you’re claiming that US soldiers on RF soil will be summarily dispatched. The RF won’t make any political capital…” Apr 7, 19:53
PacMan on Mad caps: “The possibility might need to be considered that the higher percentage of support amongst younger voters in polls for independence…” Apr 7, 19:49
Hatey McHateface on Mad caps: ““after 300+years of neglect and abuse Scotland and Scots are worse off than they have ever been” Here you go…” Apr 7, 19:47
Hatey McHateface on Mad caps: “Calm down, Bob. This isn’t where you post your application for camp guard in the New Scottish Gulag you and…” Apr 7, 19:38
PacMan on Mad caps: “To be fair, most of us where taken in by this be-Kind, inclusive, civic nationalism nonsense. Look where it is…” Apr 7, 19:35
twathater on Mad caps: “@ Robert Hughes TBQH Robert I have more or less stopped responding tae these pricks , it is the same…” Apr 7, 17:48
Jay on Mad caps: “I wonder what Belarusian govt would say if a US military vehicle drove across the border from Lithuania? Viv. OB,…” Apr 7, 14:56
sarah on Mad caps: “Couch as in grass not as in putting ones feet up!” Apr 7, 12:42
Mark Beggan on Mad caps: “Scottish media in panic about Universities and their subsequent bankruptcy. Page after page, comment after comment. Children are trapped in…” Apr 7, 12:34
sarah on Mad caps: “The “age” question is interesting. Can you remember if younger people were very visible in the 2014 campaign? From memory…” Apr 7, 12:03
agent x on Mad caps: “Not much in the Scottish press about Swinney’s trip to New York!” Apr 7, 10:25
Vivian O’Blivion on Mad caps: “An excerpt from an article on the website of the Atlantic Council (see also Radio Free Europe); “Lithuanians paid tribute…” Apr 7, 10:21
Aidan on Mad caps: “Exactly Robert – it’s full of people who rant and rave like you do. Nobody wants to be associated with…” Apr 7, 08:56
Robert Hughes on Mad caps: “” it’s also that the campaign is too closely associated with anti-Englishness, sympathy for the Kremlin sometimes and increasingly wild…” Apr 7, 08:25
Hatey McHateface on Mad caps: “Don’t overlook the ingrained antisemitism which a close read of the clannish, self-congratulatory backslapping posts reveals. But yes, if they…” Apr 7, 07:14