The entire Scottish media and professional-politician community is currently in a self-righteous froth about a campaign ad being run by Reform for the Hamilton by-election targeting Scottish Labour leader Anas Sarwar.
Obviously none of the acres of press coverage trusts voters to see the ad and decide for themselves, because that simply isn’t how journalism works nowadays. You’re told that a bad thing happened – whether it be a campaign ad, a comedian’s joke or the supposed terrible abuse sent to a celebrity – and how outraged various pundits or other celebrities are about it, with the clear implication that you should feel the same, but you almost never get shown or told what was actually said.
So to start with, as a basic journalistic principle, here’s the ad itself in its entirety.
Now let’s look at what you’re being ordered to think about it.
Don Paterson is a celebrated Scottish poet, writer and musician. The essay below comes from a new anthology of Scottish writers called Irish Pages: Scotland, and is reproduced with his permission.
Remember The Vow? Most of us have tried to forget it. This was Westminster’s Hail Mary as polling day approached in the 2014 referendum; a vote that Yessers – people tend to forget this part too – initially had no real expectation of winning, until an inspirationally positive campaign saw the polls draw neck-and-neck.
Then lo! There it was, splashed across the Daily Record: a fancy-font promise from Westminster party leaders that if Scotland voted to stay within the UK, we would enjoy new devolved powers. There was some other waffle about defence and opportunities and having an equal share in the UK’s prosperity. But the message was clear enough. We would be listened to.
The Scottish Tory MSP reacted furiously to a story in The National which said Scotland had been absorbed into England by the 1707 Act Of Union, rather than becoming a “partner” in anything, and had ceased to exist as a state in international law.
Which was a weird response, because that’s been the official stated position of both the UK government and the Conservative Party for at least the last 12 years.
Despite everything, we almost allowed ourselves just the very tiniest little micro-flicker of optimism when we read Tommy Sheppard’s latest in The National.
Because that much is certainly true, and it’s uncommonly candid to have anyone in the SNP admit it. So what’s the answer?
(Kelly’s article is here. Link to Grok’s answer here. The ChatGPT analysis that triggered the article can be read in this tweet thread. A verifiable analysis by Grok of the debate, based on a neutral question, can be read here.)
The legal imprint at the bottom means that that’s official SNP election communication. One assumes it’s intended for leaflets to be put through actual voters’ letterboxes.
Hi! I noticed, with very considerable amusement, your complaint last night that I hadn’t made a “substantive reply” to the [EDIT] EIGHT posts (totalling nearly 11,000 words) of semi-coherent ranting about me that you’ve made on your site in the last eight days.
(I’ll be absolutely honest, I’ve only skimmed the last few.)
We both know the reason that’s so tear-streamingly comical, of course.
In so far as it’s worth talking about Scottish constitutional politics at all these days, it’s worth taking a moment to analyse the bloodless, anodyne nothingness spouted by the First Minister on The Sunday Show at the weekend.
That clip is less than three minutes long, but it’s so soul-crushingly boring and full of content-free drone and waffle that it’s almost impossible to sit all the way through it, so we’re going to translate and summarise it for you.
Warning: despite the quite zingy title this is actually going to be a very dry stats post, readers. It is, on the other hand, based on a man having something disturbingly close to a complete psychotic mental breakdown, so there’s always that for a bit of colour.
Because the paragraph above, and in particular the highlighted part, is without a doubt the most dishonest, diametrically false and wildly extreme lie about Scottish politics that we’ve ever seen anyone tell in the 13.5 years of Wings Over Scotland’s existence.
Cynicus on How Far To Go, How Far: “Mark Beggan says: 13 December, 2025 at 6:26 pm “I reckon 3-1 to St Mirren tomorrow.” ======== Is that a…” Dec 14, 00:21
Lorncal on How Far To Go, How Far: “No, Hatey, I get it completely because I’m a woman, and my survival as a woman depends on my getting…” Dec 13, 23:37
william G Walker on How Far To Go, How Far: “Saffron Robe is right in his forensic analysis as led by Stuart. He is also right in “objective reality” and…” Dec 13, 22:30
McDuff on How Far To Go, How Far: “Rev you are worth your weight in gold!” Dec 13, 21:34
Saffron Robe on How Far To Go, How Far: “Forensic analysis of the highest order, Stuart, of immense benefit to all those interested in the pursuit of justice which…” Dec 13, 21:00
Hatey McHateface on How Far To Go, How Far: “Far more importantly, if the pattern on the carpet has left an indelible mark, what tartan is it? That’s the…” Dec 13, 20:26
Hatey McHateface on How Far To Go, How Far: “@Alf Baird When you write that the need for decolonisation is “absolute and urgent” I wonder how it is that…” Dec 13, 20:22
Hatey McHateface on How Far To Go, How Far: “You missed one, Northy, phallusy.” Dec 13, 20:06
Hatey McHateface on The ginger stepchild: “Multiple accounts, Bilbo? How you must wish that was true. My “stalking” of you was me pointing out the quite…” Dec 13, 19:58
Northcode on How Far To Go, How Far: “I meant to do this earlier, but forgot. Here it is now, better late than never. Correction: “through-away” in paragraph…” Dec 13, 19:05
Mark Beggan on How Far To Go, How Far: “I reckon 3-1 to St Mirren tomorrow.” Dec 13, 18:26
Andy Wiltshire on How Far To Go, How Far: “Mistakes tending to both sides of a controversial question roughly equally may well be just mistakes. If they all point…” Dec 13, 16:49
James Barr Gardner on How Far To Go, How Far: “The real problem is ye jist cannae git the staff these days !” Dec 13, 15:40
Sven on How Far To Go, How Far: “You’d know, I’m sure, I wish you well “James Cheyne”; were every independence minded Scot as single minded, determined and…” Dec 13, 14:56
Northcode on How Far To Go, How Far: “Nae bother, James. The longer you stay around here the better as far as I’m concerned. And thanks for the…” Dec 13, 14:55
Northcode on How Far To Go, How Far: ““But that flame still burns.” I’ll tell you what ‘burns’… YOUR SHITTY RHETORIC! BOOM!!! Northcode drops the “Ad Hominem”, arm…” Dec 13, 14:46
James Cheyne on How Far To Go, How Far: “robertkknight, Better together, as the prime ministers statement once said. Why not have the upper ruling class grouped with the…” Dec 13, 14:36
James Cheyne on How Far To Go, How Far: “North code. Thank for those kind words, It would appear that I could be here for as long as the…” Dec 13, 14:23
robertkknight on How Far To Go, How Far: “I don’t think that there are any depths left to which the NuSNP Govt. won’t stoop. For years they’ve been…” Dec 13, 13:55
Stu on How Far To Go, How Far: “Lomcal, I don’t think there is. Like I said, if a judge was hypothetically going to go for a specific…” Dec 13, 13:17
Rob on How Far To Go, How Far: “I normally don’t normally give much credence to conspiracy theories, basic incompetence usually explains most of the screw up. However…” Dec 13, 13:16
Jill on How Far To Go, How Far: “The most generous reading of this debacle is that the judge is incompetent. I’m inclined to be less generous. Trans…” Dec 13, 13:09
Northcode on How Far To Go, How Far: “I for one will be sorry to see you leave this place, James. Your stoical perseverance in acquiring and presenting…” Dec 13, 12:58
Mark Beggan on How Far To Go, How Far: “Is that carpet burns on Swinney’s face?” Dec 13, 12:50
James Cheyne on How Far To Go, How Far: “Thoughts for today, I will retire and make way for others after the two year long wait from DWP and…” Dec 13, 12:36
Northcode on How Far To Go, How Far: ““…I write, as always, to educate the readers on the world’s most-read Indy website.” We uneducated plebians here on “the…” Dec 13, 12:22
James Cheyne on How Far To Go, How Far: “The gender issue of how to use women and children spaces as a trademark fetish is dangerous. I suppose if…” Dec 13, 12:06