Wings Over Scotland

Dear Margaret,

I have quite the conundrum. I wonder if you could help me with it.

My Scots-born best friend moved to Beijing in 2005. She previously spent a year studying in Canada, but when she came back I found no traces of latent Canadianism.

Over the last few years she has learned to speak Mandarin quite competently. She also works for the EU. That could be another nail in her coffin, right?

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We were very pleased with the coverage of our latest Panelbase poll on Monday’s edition of Scotland Tonight. A nice introductory package showed some lingering shots of our front page and logo, and the poll findings were used as a jump-off for an interesting debate between Dennis Canavan and Ian Davidson.

It takes more than a bit of flattery to make us take our eye off the ball, though.

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For those of you who – inexplicably and frankly rather hurtfully – STILL don’t follow us on Twitter and may therefore not have heard the news yet on your gramophones, this evening’s Scotland Tonight promises to be a real treat.

Not so much for the fact that they’ll be referencing our poll, but because they’ll be doing so as the jumping-off point for a discussion between Dennis Canavan (chairman of Yes Scotland) and Ian Davidson MP, on the subject “Are undecided voters in the independence referendum more socialist, more republican, & more green?”, which should be like watching Rab C Nesbitt give David Bowie fashion tips.

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(Data.)

Something that Professor John Curtice said in an extensive and fair review of our second Panelbase poll today gave us some cause for thought.

It’s hardly a secret that the No campaign has spent just about every waking hour of its existence frantically trying to turn the referendum into one on the SNP and Alex Salmond in particular (despite the seemingly counter-productive nature of the tactic).

For all they’re worth, they try to present independence as being a proxy for a single political party, when in fact it’s the exact opposite – an attempt to restore Scotland to a meaningful democracy, rather than the stagnant one-party (Labour) state it’s been at every UK general election for the last 60 years.

And when we read Prof. Curtice’s article, it dawned on us that we now had the tools and the ammunition to blow that particular smear apart once and for all.

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The last of our poll data releases yesterday highlighted perhaps the biggest factor in deciding the outcome of the independence referendum – the views of the undecided. Cross-referencing those yet to make up their minds with the other questions in our survey tells us much about the arguments that will win or lose the vote.

So just before we make the full data tables available for any old Tom, Dick and Harry to peruse, here’s an exclusive early sight for the people who paid to make it happen.

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For our final instalment of poll data, we’re going to look at two groups of results that at first don’t appear to be connected, but which are more linked than you might imagine.

We’ll do the housekeeping first, to build the tension a bit. No skipping ahead.

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Both of our polls so far have been far less concerned with HOW people intend to vote in the independence referendum, and much more concerned with the WHY. So in the second one, we decided to have a bit of a dig around in their reasons, see what it was they really wanted, and what might change their minds.

We had no idea what to expect, but our respondents still managed to surprise us.

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In our previous poll, we discovered that the public overwhelmingly thought its politicians were a bunch of liars. Not a single one of them scored a net positive trust rating for truthfulness, although Alex Salmond and Nicola Sturgeon had the small consolation of being well out in front of the competition as the least distrusted.

We felt a little bit sorry for the nation’s elected representatives, so we thought we’d give them a better chance this time around.

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Alert readers will recall that earlier today we revealed the answers to the first 10 questions we asked the Scottish public about their views on various topics not directly related to the independence referendum, just because we were asking them about stuff anyway and it seemed like a good idea.

Here, in a surprise twist, are the other 10.

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As we were compiling our second poll, it struck us that it provided an opportunity to find out a lot of things about the Scottish public at once, that weren’t necessarily directly related to the referendum.

Politicians and newspapers routinely make all sorts of claims about what the public’s attitude to various issues are, but whenever we Google for polling data backing up those assertions it’s very thin on the ground, especially for Scotland specifically.

So as usual, we just went ahead and did it ourselves.

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As readers will know because we always go on about it, we’re not very fussed about straight Yes/No polls this far out from the vote. We want to get right under the Scottish electorate’s skin, so for our second crowd-funded poll (as with the previous one) we asked for their opinion on all sorts of other stuff too.

But the media is boring and only cares about the simple bits. Headlines first, then.

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SHOULD SCOTLAND BE AN INDEPENDENT COUNTRY?

Yes 35%
No 43%
Undecided 20%

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Just an eight-point gap, which remains unchanged if you only include people who are at least 8/10 likely to vote – the numbers in that scenario move to Y37-N45-DK17. With the white paper still unpublished and 11 months to go, the Yes side needs a mere 4% swing to close the gap completely.

But that’s just about the least interesting stat in our poll.

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