Wings Over Scotland

For quite some time now, and in particular since the turn of the year, this site’s been pointing out two things about polling for the 2015 UK general election.

One is that Labour’s lead has been in steady decline since 2012. The other is that the polls present a falsely optimistic picture for Ed Miliband’s party, as ultimately a significant proportion of UKIP support is likely to vote tactically, because only two people have a chance of becoming Prime Minister and only one of them is promising what UKIP supporters want above all else – a referendum on leaving the EU.

Pleasingly, on one level at least, today we were proved right.

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We learned a couple of moderately interesting things today. One was the result of our politely pestering Sunday Mail editor Jim Wilson, who agreed to release the data tables from the paper’s poll earlier this month which showed a 20-point No lead.

The pollster who conducted the survey, Progressive Partnership, isn’t a member of the British Polling Council, which meant the Mail was under no obligation to make the data available, but the editor very kindly chose to anyway in the interests of transparency and they can be found here.

What they reveal is that PP neither asked, nor weighted its results for, respondents’ party affiliations. That isn’t necessarily any sort of smoking gun – the referendum isn’t a party issue, and it may be that the sample happened to be reflective of voter distribution anyway – but the one thing it DOES tell us is that comparing the results with a party-weighted YouGov poll (as “Better Together” did in a desperate attempt to present a major swing to Yes as one towards No) is a complete nonsense.

The other thing we found out today was more disturbing.

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In our poll results earlier today, we found out what Scots thought about the past and the present. But we also asked them to look ahead at the sort of Scotland (and UK) they see developing over the space of the next decade.

Here’s what they thought.

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The chance presented itself recently to conduct a quick bit of snap opinion polling at a lower cost than our usual, so it seemed daft not to jump on it. The data below comes from the same Panelbase survey whose headline findings (Yes 46% No 54% excluding don’t-knows) were reported in the Sunday Times at the weekend, and sampled 1046 Scottish adults earlier this month.

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There’s been a fair bit of crowing from “Better Together” about some recent poll results. Which is fair enough – almost everybody likes to shout when they get some good news (though this site has consistently urged caution over polling findings months before a vote, whether favourable or not).

It is, however, always wise to look at the small print.

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The Sunday Mail has a surprisingly low-key piece today about a new opinion poll commissioned by the paper through the little-known pollster Progressive Partnership (who aren’t a member of the British Polling Council) and conducted by YouGov.

Oddly, it seems to have produced two very different sets of results.

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A phenomenon we’ve reported on numerous times on this site is the strange way that the media will regard the same opinion-poll statistics in radically different ways depending on how the figures relate to their political agenda.

So if 65% of Scots say they think Alex Salmond is a swell and trustworthy guy, the headline will be “MORE THAN A THIRD OF SCOTS DON’T TRUST SLIPPERY SALMOND”. Conversely, if those numbers are reversed on a referendum poll, the banner lead will be “ONLY A THIRD OF SCOTS BACK SEPARATION”.

But there are other ways of misrepresenting numbers, too.

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Our attention was drawn this weekend to a survey conducted by the Scottish Chambers of Commerce, which polled 759 Scottish businesses of various sizes about a number of issues relating to independence.

It doesn’t seem to have had a great deal of coverage, perhaps because most of the answers were in the “bleeding obvious” category – business frets about change, and the more change there might be the less they like it.

One set of figures did catch our eye, though.

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As people who commission opinion polls occasionally, a thing that puzzles us is why other people who do it ask questions and then don’t talk about the results.

Some polls are done with the intention of being for private consumption only (this is particularly true when they’re commissioned by one side or the other in a debate, rather than by a notionally-impartial newspaper or the pollster themselves), and at other times results will be kept private because the results are unfavourable to the people who commissioned them.

(For the avoidance of doubt, we’ve never withheld any results for that reason.)

But at other times, results will be published but never discussed. Which is why, whenever a poll’s just come out these days, we get ourselves straight over to the polling company’s website and see what’s been left out.

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Earlier this week we did a little poking and prodding of the Scotsman’s last ICM poll, and now the full data tables are in for the latest one, so to while away an hour before tea we figured we may as well do a bit of comparing and see how things had changed.

Wait! Come back! There’ll be Miley Cyrus at the end!

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We’re still waiting for the full data tables for the ICM/Scotland on Sunday poll that got everyone a little excited at the weekend, and whose findings closely mirrored the Panelbase/Wings Over Scotland one two weeks ago that the same publisher crudely smeared and cast aspersions (which it later retracted) on the credibility of.

In the meantime, even though we’re still technically on holiday, we had a bit of a rummage through the company’s preceding one for the Scotsman papers this morning and picked out some random interesting snippets. We’ll be watching keenly to see if the latest poll has corresponding stats to compare.

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Three opinion polls this week have all suggested that Labour’s opinion-poll lead over the Conservatives is continuing to shrink. ICM put Ed Miliband’s party just three points in front, as do Ipsos MORI, while Populus have a mere 1% between the two parties.

For perspective, the same distance out from the 2010 general election, the Tories were 16 points in front. By seven months away from the vote, in October 2009, their lead was an incredible NINETEEN points, and they still couldn’t win a majority.

Who fancies Labour’s chances?

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