Wings Over Scotland

The last seven days have been the biggest week in the history of Wings Over Scotland, eclipsing even any of the ones at the height of the Rangers fiasco. The site saw a total of 86,522 page views over the period – 15% up on the previous best – in a historic week which also saw us break the 500-posts and 10,000-comments barriers.

So thanks to all of you for reading and sharing, thanks to everyone who marched for independence in Edinburgh last Saturday, and most of all, our very special thanks to Johann Lamont. We couldn’t have done it without you.

Never slow to jump on a bandwagon, Wings Over Scotland would like to announce, after endless media speculation, a long-awaited rearrangement of our popular and much-used links column. We like to keep our blogroll relatively lean (with at most 20, 10 and 5 links per section), because when you link indiscriminately to everyone you might as well just have a single button that leads to Google. We also sigh when we see blogs linking to long-dead sites that haven’t been updated in months or years, or even ones that have been outright deleted. Quality, not quantity, is our benchmark.

Brand-new faces include National Collective (Scottish Politics) and Political Betting (UK Politics). Despite misgivings about the character of their proprietors in both cases, both are valuable and admirable resources. Our other debutant is Mark Steel, whose concise and biting satirical columns in the Independent rarely reference Scotland (and so find themselves in UK Politics), but are unmissable reading all the same for those troubled by the thought that the neoliberal consensus has consumed England entirely.

Returning from exile is Scotland’s finest newspaper journalist Iain Macwhirter (Scottish Politics), after a long period of silence saw his personal blog excised from the list. Lesley Riddoch has fallen by the wayside to make room, not due to any decrease in the merits of her postings but to a marked drop in their frequency, as well as the fact that they can almost all be read in the Scotsman anyway. (For similar ubiquitousness reasons, Gerry Hassan steps aside for the Jimmy Reid Foundation.) We prepare ourselves wearily for the imminent assault on our gender-balance shortcomings.

Meanwhile, in the customary shock promotion, an outbreak of considered and intelligent commentary sees Kevin McKenna elevated, for a probationary period, from Zany Comedy Relief to the Scottish Politics section. (We hope this recategorisation might also persuade Mr McKenna to desist from the “comedy” pieces he occasionally attempts. They are not, and let’s put this delicately, his strongest suit.)

Filling his place in the ranks of the Nutjob Squad is inevitably the increasingly-tragic figure of Ian Smart, for whose ability to function in society by the time the referendum comes round we seriously fear at the current rate of deterioration in his sanity.

We’re still actively seeking sites of considered and worthwhile Scottish debate from a Labour perspective – including Unionist ones – which might reach the same heights as the Tory-leaning Alex Massie in the Spectator (whose features, even when we fundamentally and vehemently disagree with their ideology and content, are almost always thoughtful and well-sourced), but the substantial percentage of previously-unrepresented Labour voters who do back the Yes campaign are now represented by Labour Voters For Independence (Scottish Politics). We’ve chosen their more active Facebook page over the actual website.

If you know of a regularly-updated site – of any political persuasion or none – of serious analysis and comment with regard to Scottish politics, that we’re not currently featuring and should be, let us know.

We expect next month’s Wings Over Scotland viewing figures to take a pretty big fall, as politics will still be on holiday and there won’t be any more stories about the Rangers saga to fill the gaping NewsChasm (tm) left by the summer “silly season”. So we hope you’ll allow us this toot on our stat-trumpet before the inevitable slide.

July saw yet another record-smashing month for the blog, piling almost 40,000 page views onto the previous high – a 17% increase – and boosting the number of unique visitors by an even more startling 27%, to just shy of 30,000. The running total of 986,764 pageviews since we started nine months ago means that in August we should at least be able to boast of breaking through the 1-million barrier well within our first year, which will be some small degree of consolation.

It’s traditional at this point to cough modestly and hopefully towards the “Donate” button – we’ve got just about enough cash from generous viewers now to get on with moving to a more robust server, under our “official” domain name that won’t see the blog blocked for some readers for having “game” in its address – but mostly we just wanted to say thanks once more to the people who are increasingly making Wings Over Scotland their first stop for Scottish political news with just slightly too much focus on football. We’ll try not to let you down.

We’ve noted before that it’s flattering to see the grown-up media pinching this blog’s stories. Sometimes it’s possible to put it down to innocent coincidence, such as the Guardian’s report today on the sweatshop conditions of workers producing London Olympic mascots – something Wings Over Scotland readers were reading about almost a month ago. At other times, though, the plagiarism is rather more obvious.

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The records have been tumbling like skittles at Wings Over Scotland – we’ve just notched up our biggest day of page views ever (last Friday), our biggest week, and our biggest month. Especially heartening was the fact that no single post provided more than 18% of the traffic for any one week, or more than 6% of views for the month – we were already comfortably through the 200,000 barrier even before Friday’s popular and widely-linked piece on the SFL’s farcical “reconstruction” proposals.

We also smashed the 1000-Twitter-followers barrier (despite a furious Twitstorm from No campaigners last Tuesday), set a new high of almost 23,000 unique users, and exceeded 50,000 visits for the first time. Thanks so much to everyone who’s come to the site, and particularly to those who’ve tweeted links, posted Facebook likes and all the other stuff that’s helped our readership grow by 1,675% since the turn of the year.

Now for the (slightly) bad news.

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Speaking as a professional journalist, the most flattering thing that can happen in your career is when major publishers pay you to write features. The second-best form of flattery is imitation, and at Wings Over Scotland we’re getting increasingly used to it.

Our more seasoned readers will recall examples such as the New Statesman’s enthusiastic “borrowing” of our popular Alex Salmond Dictator-Comparison Bingo piece, which they at least had the courtesy to acknowledge in print, albeit belatedly and after quite a lot of people shouting at them on Twitter. (It was such a good idea the Caledonian Mercury did its own tribute too.)

We’ve also been gratified to see other people finally picking up on the core and crucial observation about the nature of the independence referendum that we’ve been pushing since November 2011. (We won’t claim the credit for it being at the heart of the Yes Scotland campaign itself – we’re sure they knew it all along.)

Today, though, the thing we’re finding oddly familiar is a piece in Scotland on Sunday called “Will the SPL survive without Rangers?” The title and theme will ring an obvious bell with the over 20,000 viewers who’ve read our all-time most popular post, but the specifics are the really intriguing part, focusing as they do on the fact that several teams in particular wouldn’t be as badly damaged by the possible demise of Rangers as most of the media commentariat insists.

If we mention that the teams in question are Dundee United, Dundee, Hearts and Hibs, you’ll perhaps catch our drift. It’s nice to get paid for your analytical insight and research (and tracking down Dundee’s attendances from over half a decade ago was a tougher task than you might think) rather than just having other people take advantage of it, but setting the mainstream media’s agenda is at least some modest consolation.

We don’t plan to do this every month (and we’ve only done it once before), but we hope you’ll forgive us for celebrating a small Wings Over Scotland milestone. In April our readership figures smashed all previous records, and smashed them hard. Page views broke through the 100,000 barrier and kept on going, and by the end of the month were considerably higher than March and February put together.

We’re extra-pleased because there was no one huge story responsible for distorting the numbers (unlike in February, when the “Why Scotland Doesn’t Need Rangers” piece got over 15,000 by itself, many from people who don’t normally read the blog). April’s stats grew steadily and organically – the most popular single article contributing just 4% of the total compared to February’s 30% – and they show no signs of slowing.

Thanks to everyone who’s read the site, linked to it, plugged the stories on various social-media sites and everything else that contributes to this modest but gratifying success. Hopefully we’ll keep doing what more and more of you seem to like, and the voice of intelligent nationalism will get louder still.

We’ve been feeling a little hurt this week, readers. Judging by the number of bloggers and suchlike who’ve huffily blocked us on Twitter for no apparent reason, or just said nasty and untruthful things about us, we were beginning to think we must be bad people. So we were relieved beyond measure when we asked website-of-the-moment Klouchebag (which marks users on four undesirable traits, with low scores out of a maximum 100 being good) to analyse our tweet history and got this reassuring result:

Just for a bit of lightweight Friday-night fun, then, we decided to run a random selection of our follow list through the machine too, along with a small scattering of wildcards and some of the delicate wee flowers we’re clearly still too awful for, and see what an impartial automated observer made of it all.

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Wings Over Scotland is surprised, touched and delighted to have come out on top of the Scot Goes Pop! poll for "Favourite Political Blog" which was conducted over the past week. Having only been running for five months, we're thrilled and proud to have beaten over 50 other blogs to the title, and to be sharing the podium with a pair of quality sites like Lallands Peat Worrier and Bella Caledonia makes the pleasure all the sweeter. Thanks very much to everyone who voted for us, even if it was only as a result of our shameless Twitter plea for support on Saturday morning as we headed neck-and-neck with LPW towards the finishing post.

(In our defence, both they and BC did have a full day's extra voting over us due to the two-part nature of the poll, so we were just levelling the playing field…)

The best thing to come out of the survey, though, was the discovery of a blog we can't believe we weren't aware of before now, and which we're very excited to add to our "Zany Comedy Relief" link section. Councillor Terry Kelly proudly represents the good people of Paisley North West in the name of the Labour Party (having come top of the poll against eight opponents in 2007), and is standing for re-election to the council next month. We wish him the very best of luck in that quest – the independence movement desperately needs men of his calibre in the opposition.

We'll let you enjoy Terry's work for yourself, but in the interests of bloggerly comradeship we will offer him one bit of friendly advice. In a recent post entitled "CAN THE SNP SINK ANY LOWER?", the councillor furiously lambasts now-expelled ex-SNP candidate Lyall Duff over some well-publicised comments. But in doing so, he inexplicably conflates Mr Duff's words with those of a completely different nationalist activist by the name of Tommy Ball, who was recently and rightly condemned for tweeting some inflammatory and offensive attacks on British soldiers.

We're sure Councillor Kelly regrets this unfortunate and plainly defamatory slur against Mr Duff, who had no connection whatsoever to Mr Ball, and is embarrassed by his dreadful error in clumsily fusing the two men into one monstrous cybernat beast. We're equally certain that the countless Labour politicians, activists and journalists who've repeatedly demanded that the SNP leadership takes action against online abuse perpetrated by anonymous rogue nationalists will be swift in their public censure of Mr Kelly and have the offending material promptly removed.

In the anticipation of his fulsome retraction and apology, then, we feel safe and secure in recommending his splendid blog to you without hesitation.

Nobody starts a blog because they want to. It’s time-consuming, it costs money, and it opens you up to all manner of hideous abuse. In my 20-year career as a professional journalist I’ve had my home address and home phone number published countless times, usually accompanied by implied or explicit exhortations for people to come round and kick my head in. I’ve been the subject of more than one hate campaign so prolonged, vitriolic and alarming that serious police intervention was required. I lost count of the death threats (some of them made to my face) years ago. And the sheer volume of venomous, hysterical name-calling and general rage that’s been directed my way would fill every page of the complete Encyclopaedia Britannica and more.

(I should note, in the interests of fairness, that if it comes to a flame war I’m no fainting violet myself, if you’ll forgive the mixed metaphor. In the circumstances, sometimes you’ve just got to let off a little steam or you’d go completely mad. I have very little time for sites that get all prissy about a good honest ding-dong.)

This blog carries no advertising. I’m freelance, and every hour I spend researching, checking, writing and maintaining it is an hour when I’m not earning money to pay for the (extortionate) rent, the (crippling) utility bills and the (debilitating) weakness for imported salt’n’vinegar flavour KP Mini Chips. Like the vast majority of others, I mostly blog – to coin a phrase – not for glory, nor riches, nor honours, but out of frustration at an unheard, unrepresented voice.

Wings Over Scotland arose for just that reason. I’d been searching for a while for a Scottish political blog that wasn’t abysmally written, appallingly designed, intellectually embarrassing or all three, and in 2011 I briefly thought I’d discovered it in an earlier version of Better Nation. That illusion lasted for the few hours it took to be summarily banned, without warning or explanation (and by person or persons still unidentified), from commenting on my own article. It was at this point I reluctantly acknowledged that I couldn’t count on being able to express my uncensored views on Scottish politics anywhere unless I took matters into my own hands.

The blog’s been running for five months now, and has seen a pleasingly rapid growth in readership – monthly page views are now in six figures, and monthly unique users well into five figures. (We note, curiously, that almost no other blogs reveal their traffic levels even to that degree.) In that time we’ve also become much more intimately acquainted with the rest of the Scottish online media, both professional and blogosphere, and a few interesting things have become apparent. And since today’s a bit of a slow news day, it seems as good a time as any to examine some of them.

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Wings over Scotland is extremely chuffed to be able to welcome aboard a new contributor today, in the form of Scott Minto. Scott may already be familiar to those of you who regularly inhabit the Guardian's comment pages, where his alter-ego "sneekyboy" regularly posts lengthy streams of exceptionally well-informed and accurately-sourced data in response to Unionist misinformation and anti-Scottish trolling from Daily Mail and Express readers.

(We were especially impressed by his submissions to the Guardian's interesting recent "Reality Check" series on Scottish independence, where his command of officially-verified facts put not only other commenters to shame, but frequently also the authors of the articles themselves, by their own admission.)

He'll be lending us his encyclopaedic statistical knowledge but also gracing the blog with other contributions, columns and essays, of which you'll be seeing the first later today. It's a meaty, chunky piece to get your teeth into for the weekend, so go and pour yourself a wee dram in readiness and prepare to be enlightened. We're delighted to have Scott join the team, and we think you will be too.

If you'd like to contribute to Wings over Scotland too, we welcome all quality submissions, including from those opposed to independence. Drop us a line via our contact form or message us on Twitter.

We hope you’ll forgive this very brief self-indulgence, but we’re pretty chuffed about it and we just wanted to puff out our feathers for a moment.

February saw Wings over Scotland continue a trend which has seen our viewing figures double every month since we launched last November. Last month we had over 20,000 unique visitors, and page views soared well past 50,000 for the first time, with a series of records also broken for readership of individual stories.

We’re thrilled that a blog which backs up its assertions with sources and facts has already made a modest impact in a very crowded blogosphere, and hope our audience continues to grow. Thanks to everyone who’s visited and to all the people who’ve recommended us to others. We now return you to your normal programmes.