Ask anyone who knows about such things and they’ll tell you that not only is the headline the most important aspect of an article, but often it’s the only part of it that people read at all. It’s a fact worth bearing in mind when you scan the media coverage of the main Scottish politics story of today.
Today’s special referendum supplement in the Herald gives another run-out to the well-worn “women don’t like Alex Salmond” line much beloved of the Scottish press. It’s rare indeed that a month goes by without some mention somewhere of the fairer sex’s supposed dislike for the First Minister’s occasionally somewhat gallus nature, and today’s example is very much of its type.
“Yes campaign struggling to attract women voters” runs Magnus Gardham’s headline, and curiously notes of the paper’s poll findings that “the Scottish Labour leader Johann Lamont emerges as a potential asset in appealing to women”.
Why “curiously”? Well, let’s actually have a closer look at those stats.
We bought the digital edition of the Herald today on the promise of a 20-page “Scotland Decides” pullout, and were most disgruntled to find out we’d been swindled – you get the Sport supplement with the electronic version of the paper, answering every question you could imagine about the Rangers AGM, but not the referendum one.
That meant all the content we’d paid good money for was locked behind the Herald’s online paywall, where it’s a complete chore to access from mobile devices like the iPad we’d downloaded the digital edition to, because evidently the paper holds its techno-customers in lower esteem than news-stand purchasers.
So to save anyone else the same irritation, we’ve dug out all the articles we can find from the pullout and archived them for easy access. We don’t like doing this sort of thing wholesale, but if you’re going to steal our cash on false pretences then sod you.
Someone asked us yesterday for some facts and figures to help them with a debate, and it got us remembering one that we never see being brought up, perhaps because it’s buried in the archives of the Herald under Sport > SPL > Aberdeen (no, really).
It’s a piece that pre-dates the Scottish Parliament (and is written in a style that makes it seem older still), but it’s a complete mess of broken formatting, clearly the victim of numerous website redesigns, and painfully hard to read even when rescued from behind the paper’s paywall.
So we’re going to preserve it for posterity here in a cleaned-up, more user-friendly presentation, because it’s pretty much dynamite.
We enjoyed this satirical piece on Buzzfeed today picturing how various world media outlets would handle the end of civilisation via a double meteor strike/zombie virus catastrophe. We’ve pinched some of their UK examples for illustrative purposes, and added a couple of our own at the end.
Have a go! It’s easy* and fun!
Here’s the Secretary Of State For Portsmouth, legendary bruiser Alistair “Crybaby” Carmichael, in this morning’s Herald on the subject of the dastardly SNP Scottish Government intimidating businesses out of speaking up for the Union:
A random sample from the front page of our “PressReader” newspaper app, there, covering just a single month (March 2013). Heaven help us all if the media suddenly breaks free of these draconian constraints and tells us what it REALLY thinks.
The Scottish media often complains that the supporters of independence attack it as biased merely for reporting news that they don’t like. It’s sometimes justified in doing so – it’s foolish to indulge the delusion that amid the constant avalanche of “Major blow to SNP/Yes campaign” headlines, there aren’t some actual blows now and again.
Of course, the media has only itself to blame that nobody listens when it cries “Wolf!” for the 20th time that month. There are times when a “story” is so nakedly a piece of agenda-driven propaganda rather than journalism that in publishing it the press abandons all right to expect to ever be treated as an impartial chronicler of events.
Today is one of those times.
Now and again, the independence debate gets so dismally stupid that we despair for a few hours and just sit around with our head in our hands trying to understand how professional, apparently-rational people can be so hopelessly, galactically thick.
Today the trigger was The Times, which issued the latest in a flurry of “post-White Paper” polls that have appeared with indecent haste and proclaimed the document’s failure, this time under the ridiculous headline “Poll sinks hope for a ‘yes’ vote”.
Do we even need to write the next bit? Does it really have to be spelled out?
There’s quite an embarrassing subbing howler in a story in the Sunday Times today in which the word “No” is replaced by the word “Yes”, which you’d have to put down as a non-trivial error. Fortunately the meaning is clear from context, as it’s part of a piece called “No campaign is branded as ‘amateur'” and containing the following fairly indisputable quote in respect of “Better Together” and its director Blair McDougall:
“There is no one regarded as a grown up in that campaign team.”
The entire article – which is accompanied by another in the same paper entitled “Unionists’ front man is nobody’s Darling” – is well worth a read. You can find it below.
We must confess ourselves perplexed by the Messianic awe in which much of the Scottish media appears to hold Douglas Alexander. The epitome of the modern career politician (as far as we’re aware he’s never had any sort of job outside politics), Alexander has risen without trace through the Labour ranks, and his Wikipedia profile is unable to attribute one noteworthy achievement to the former minister despite his having held some of the most senior offices of state.
We’re unable to recall a single instance of Alexander ever expressing a view on any subject that was anything other than 100% in line with the official orthodox party position, and in Scotland his name is perhaps most associated with the shambolic conduct of the 2007 Holyrood election.
Nevertheless, for some reason Scottish newspapers appear to regard him as some sort of intellectual powerhouse within Scottish Labour, and the fact that his speeches don’t consist exclusively of tangibly bitter, hate-filled attacks on the SNP also seems to have him marked down as the party’s great thinker.
Which means that roughly every two months we have to endure a vacuous torrent of middle-management duckspeak such as the one Scotland on Sunday has inexplicably chosen to make its front-page lead this morning.
Surely that must be Project Fear at the bottom of the barrel now?
The lead story in today’s Herald, folks. If “story” isn’t putting it much too strongly.
Wings Over Scotland is a thing that exists.
