Nobody starts a blog because they want to. It’s time-consuming, it costs money, and it opens you up to all manner of hideous abuse. In my 20-year career as a professional journalist I’ve had my home address and home phone number published countless times, usually accompanied by implied or explicit exhortations for people to come round and kick my head in. I’ve been the subject of more than one hate campaign so prolonged, vitriolic and alarming that serious police intervention was required. I lost count of the death threats (some of them made to my face) years ago. And the sheer volume of venomous, hysterical name-calling and general rage that’s been directed my way would fill every page of the complete Encyclopaedia Britannica and more.
(I should note, in the interests of fairness, that if it comes to a flame war I’m no fainting violet myself, if you’ll forgive the mixed metaphor. In the circumstances, sometimes you’ve just got to let off a little steam or you’d go completely mad. I have very little time for sites that get all prissy about a good honest ding-dong.)
This blog carries no advertising. I’m freelance, and every hour I spend researching, checking, writing and maintaining it is an hour when I’m not earning money to pay for the (extortionate) rent, the (crippling) utility bills and the (debilitating) weakness for imported salt’n’vinegar flavour KP Mini Chips. Like the vast majority of others, I mostly blog – to coin a phrase – not for glory, nor riches, nor honours, but out of frustration at an unheard, unrepresented voice.
Wings Over Scotland arose for just that reason. I’d been searching for a while for a Scottish political blog that wasn’t abysmally written, appallingly designed, intellectually embarrassing or all three, and in 2011 I briefly thought I’d discovered it in an earlier version of Better Nation. That illusion lasted for the few hours it took to be summarily banned, without warning or explanation (and by person or persons still unidentified), from commenting on my own article. It was at this point I reluctantly acknowledged that I couldn’t count on being able to express my uncensored views on Scottish politics anywhere unless I took matters into my own hands.
The blog’s been running for five months now, and has seen a pleasingly rapid growth in readership – monthly page views are now in six figures, and monthly unique users well into five figures. (We note, curiously, that almost no other blogs reveal their traffic levels even to that degree.) In that time we’ve also become much more intimately acquainted with the rest of the Scottish online media, both professional and blogosphere, and a few interesting things have become apparent. And since today’s a bit of a slow news day, it seems as good a time as any to examine some of them.
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