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Reading between the lines 20

Posted on July 09, 2012 by

We’re a bit bemused by a story reported in the Herald this morning, which makes a fairly dramatic headline claim:

“Scottish voters are turning strongly against independence, according to the latest opinion poll, which shows the cross-party No camp charging ahead with a record 20-point lead.

The snapshot by TNS BMRB – taken after both campaign launches – puts those against independence on 50% and those in favour on 30%; the latter figure being the lowest received for independence in five years of surveys by the Edinburgh-based pollster.”

We were even more bemused when we went to the TNS BMRB site to examine the details and found no mention of it. Now, we’re sure the Herald hasn’t just made it up and that it’ll appear shortly, but the odd thing was that we DID find mention of some other polling by the same company on the subject, conducted just two weeks ago.

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Category analysis, media, psephology, scottish politics

One paper, two polls, no information 0

Posted on January 14, 2012 by

The Telegraph on Tuesday: Independence 29%, Union 54%. Gap 25%

The Telegraph on Saturday: Independence 40%, Union 43%. Gap 3%.

This, dear readers, is why you should never take any notice of opinion polls with samples of under 1000 people (in both these cases, around 500 Scottish respondents). Exactly what knowledge has the Telegraph gleaned and passed on to a breathlessly expectant nation from these two surveys, presumably each conducted at substantial cost, just five days apart? That the gap the SNP must bridge by autumn 2014 between support for independence and opposition to it is somewhere between 25% and 3%. Well, that pretty much settles everything, doesn’t it?

(PS Some interesting background on the Saturday poll here.)

Category analysis, media, psephology, scottish politics

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