Over the last 30 days, Wings Over Scotland’s readership has soared to almost 42,000 unique users. Although in February our number of unique visitors eclipsed daily sales of the Scotsman for the first time (and has grown 25% since then), soon we’ll have no idea how we’re doing comparatively, because the once-proud newspaper has now joined the Herald in ducking out of monthly sales reporting. The Guardian reports:
“All four titles were pulled out of monthly reporting against the background of plunging print sales. In The Scotsman’s case, its sale in January was recorded as 32,435, only 21,806 of which were sold at the full cover price. That represented a year-on-year drop of 17.5%. Scotland of Sunday’s circulation fall, to a January average of 38,493, was worse. That was 24% fewer than in January 2012.”
Tick tock, tick tock.