One paper, two polls, no information

Posted on January 14, 2012 by Rev. Stuart Campbell

The Telegraph on Tuesday: Independence 29%, Union 54%. Gap 25%

The Telegraph on Saturday: Independence 40%, Union 43%. Gap 3%.

This, dear readers, is why you should never take any notice of opinion polls with samples of under 1000 people (in both these cases, around 500 Scottish respondents). Exactly what knowledge has the Telegraph gleaned and passed on to a breathlessly expectant nation from these two surveys, presumably each conducted at substantial cost, just five days apart? That the gap the SNP must bridge by autumn 2014 between support for independence and opposition to it is somewhere between 25% and 3%. Well, that pretty much settles everything, doesn’t it?

(PS Some interesting background on the Saturday poll here.)

Category analysis, media, psephology, scottish politics
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