The world's most-read Scottish politics website

Wings Over Scotland


Reach for the stars

Posted on March 02, 2013 by

Wings Over Scotland readership stats for February. Click to size-up.

wingslandviews-feb2013

Bullet points below for fans of blatant self-aggrandisement.

PAGE VIEWS: up 160,546 (21%) on January to 915,952, despite having around 11% fewer posts and suffering from two days at the end of the month when our web hosts fell over. (Annoying red-tape delays have now shifted the move to new hosts at wingsoverscotland.com into the start of next week, incidentally.)

That’s the second-biggest month-on-month increase in the site’s history, and considerably more views than November and December 2012 put together.

UNIQUE READERS: up 3,259 (11%) to a new all-time high of 33,055. And although in fairness it’s comparing apples with oranges, that’s more than the most recent daily sales of the Scotsman, which currently stand at 32,463 (and falling). We’re definitely counting that one as a psychological milestone 🙂

VISITS: up 24,967 (19%), breaking the 150,000 barrier for the first time.

Getting through the million won’t be easy. February didn’t have a single day below 20,000 views (a figure we only reached once in the whole of 2012) and we’ll have to redouble our efforts to bring in even more new readers, as well as keeping hold of the ones we’ve got. But readers, you’ve done a heck of a job of motivating us.

Onwards and upwards!

38 to “Reach for the stars”

  1. Juteman says:

    Forgive my ignorance Stu, but what is ‘bounce rate’?
    Well done btw.

    Reply
  2. Rev. Stuart Campbell says:

    Bounce rate is how quickly people leave your website to go somewhere else once they’ve arrived. The lower the figure is the better. 1.3% is extremely low.

    link to en.wikipedia.org

    “According to Inc.com article: “As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you’re in excess of 80 percent, you’ve got a major problem.””

    Reply
  3. Peter says:

    Well done them.
     
         And off the topic but it is 8 years today that the most blatant example of corruption in Scottish football took place when an ipox season ticket holder gave old rangers a penalty that won them the league by 1 point.
        A day when every other club had a chance to stand up to the gfa bigots and ran away like the cowards they are. 
      Some fans spoke out but not the chairmen.  Not the bbc. Not the msm. Nobody supported Hearts.
       And in the aftermath Hearts were fined more for speaking out than lord nimmo bigot suggests as a punishment for 12 years of organised cheating.
       Why did it take 7 more years before the cover up was exposed?   Where were all the seekers of truth when it was  an Edinburgh club being stiffed?
       
      

    Reply
  4. Doug Daniel says:

    Might I suggest you change the site tagline from “soaring above Scottish politics” to “shitting on the Scottish media from a great height”?
     
    Great stuff, Stu. Just goes to show that there is a gap to be filled, and you’re filling it rather brilliantly. 

    Reply
  5. Keef says:

    The people have spoken.
    Are you listening JP?

    Reply
  6. Yesitis says:

    Excellent, Rev Stu. Onwards and upwards…
     
    @Doug Daniel
    Might I suggest you change the site tagline from “soaring above Scottish politics” to “shitting on the Scottish media from a great height”?
    🙂
     

    Reply
  7. bill symington says:

    great to know that the site is doing so well Stu. well done all.

    Reply
  8. Bill C says:

    These are great stats Rev. What strikes me is that as WoS soars over Scottish politics the YES vote increases. Very much a win, win. Heartiest congratulations, much thanks and well done. 

    Reply
  9. balgayboy says:

    Great news and good stuff, would be gratifying to see some of the additional readers donate and help sustain the great work your website does and therefore collectively help fight the anti-indepence media’s propaganda. Help WOS please.

    Reply
  10. ThereWasACoo says:

    Well done!
    Get it ben ye, Johnston Press!

    Reply
  11. The Man in the Jar says:

    Heartfelt congratulations.
    Prosperity for Scotland
    And no union!

    Reply
  12. Juteman says:

    Just an aside.
    Some folk have been complaining about the The Rangers coverage on here.
    Loads of the guys in my workplace are forever talking about it at breaks. They are always swapping links to blogs that have been covering it. None of these guys are what i would call political anoraks. Football seems to be their only interest.
    I’ve slipped WOS into the conversation when the Rev has an article on the subject. I don’t know if they read other articles, but it is a way to reach other folk who would otherwise never hear of WOS. 

    Reply
  13. Bigheed says:

    Stuart, 
    Big pat on the back for what you have achieved. Amazing achievement so far, will only get bigger and better.
    Although I have a few issues when you bring football into the equation, your political commentary on what’s happening in our wee country is spot on and I recommend your site to many many others.
    Well done again.
    P.S My team is getting beat 0-1 at the moment against the mighty East Stirlingshire but its cheering me up; that a YES momentum could be starting from your site through to the general populace. 

    Reply
  14. ScottyC1314 says:

    O/T Rev – and apologies if I’ve missed it – have you considered a blog entry on BBC funding for sport and what the potential is post Indy from a Scottish state broadcaster. The difference in what the BBC pay English and Scottish fitba for example is ridiculous and I have always wondered if there should be political intervention here i.e. If the BBC spend £200 million on premiership, shouldnt they have to give Scottish fitba x%. We also have the quality of programme, format etc which makes our game look 3rd rate. The BBC will argue that the premiership is what customers want to see but why should we just accept that…..more funding should improve quality….as that gets better people become more interested…..the product is then more attractive and then the satellite companies have to pay more. Not rocket science but I have never seen the argument made forcibly or over a pro-longed period by any commentators – sport and political. Many of the so called fitba experts are tied to the BBC…it’s the go to place for Scottish fitba stuff at the weekend after all….so why rock the boat? Would this be different with our own SBC?….or is it all wishful thinking on my part?

    I know this is mainly a political blog but the fitba / sport angle will bring non-political types (the vast majority of Scots) to the blog. I was brought here by the Rangers stuff and believe it also has it’s place. keep up the good work!

    Reply
  15. Bob Howie says:

    Is the Scotsbum not what people wipe their arses with when they run out of toilet paper
     

    Reply
  16. Adrian B says:

     
    Absolutely stunning figures. What would help is if some of the newer readers would consider giving a small donation to continue the work done by this excellent site.
    Paypal, Google checkout and Direct Bank transfer options:
    link to wingsland.podgamer.com
     
    Wingsland Appeal – paypal
    link to indiegogo.com
     
    Either way, every pound helps and donating feels good. Please do it.
     

    Reply
  17. Midgehunter says:

    @Doug Daniel

    Might I suggest you change the site tagline from “soaring above Scottish politics” to “shitting on the Scottish media from a great height”?
     
    When the golden eagle soars and shits on the scottish media then I hope it has diarrhoea … 😉

    Reply
  18. Ian Mackay says:

    33000 unique visitors and around 32000 page view average per day in February. That implies your readers sure are loyal, almost visiting every day! And February is a short month too! If that keeps up then March will break the million mark! Once you get a reader you sure do keep ’em. Another thing that impressive is the 17% new visitor rate.

    According to wikipedia The Scotsman websites gets around 100000 daily average hits, so you’re about a third of the way there already! If you maintain your ‘stickiness’ then the priority becomes getting those new visitors. Why not set yourself the goal of reaching 100000 daily page views in time for the Independence referendum in 2014? Spread the word people!

    Reply
    • Rev. Stuart Campbell says:

      Ian: The Scotsman website gets around 100,000 visitors a day – the number of page views will be a fair bit higher. (Though those figures are from before their recent Google troubles, so they may be significantly lower now.)

      We’re doing well if we get a tenth as many people as that on any single day, but given that the Scotsman has VASTLY more content than us (those figures include their jobs and property pages as well as the output of dozens of reporters) we’re still doing amazingly well, especially considering we’ve only been going for 15 months and they’ve had a website for 15 years.

      Reply
  19. Dozer says:

    I’m pretty sure diarrhoea is very dangerous to the health of golden eagles. Query: can eagles drink Lucozade to replenish their lost fluids and glucose?

    Reply
  20. Rev. Stuart Campbell says:

    ScottyC1314 – We’ve touched on the subject here:

    link to wingsland.podgamer.com

    Reply
  21. ronald alexander mcdonald says:

    Well done Stu! Onwards and upwards.
     

    Reply
  22. AnneDon says:

    @Juteman – Snap! I e-mailed my brother a link to Nimmo-Smith for Dummies, as I knew it would interest him.

    Reply
  23. Gillean says:

    As a long time lurker and non-contributor (apart from financially) keep up the good work Rev Stu. WoS is a great website. Independence will come.

    Reply
  24. Yesitis says:

    A lucozade drinking golden eagle with diarrhoea shitting on the biased Scottish MSM, courtesy of WoS.
    Never before has an energy drink driven raptor joabee joke been so politically rewarding 🙂
    Golden eagles and Wings over Scotland – I salute you.

    Reply
  25. MJB says:

    Excellent news,just as a small way of increasing your readership,YesAberdeen have Facebook business cards,when we do our Saturday info point i write Wings over Scotland and Newsnet Scotland on the back and ask people to visit them,i`m encouraged that some of your new readers may have clicked as a result of this,gives me more hope for the future.  
     
     

    Reply
  26. Elizabeth Sutherland says:

    Hi Rev.
    Been a bit poorly recently and just catching up on all “THE NEWS” here at Wings. Well done for all your hard work.
    *Donated*

    Reply
  27. rob says:

    Visit WOS every day, excellent articles, keep up the good work Rev

    Reply
  28. frankieboy says:

    Great news and thanks for quality journalism. You read all those poor newspaper articles so I don’t have to pay them or credit them in any way. I’d say that is truly ‘taking one for the team’ 🙂

    Reply
  29. squarego says:

    This is excellent news Rev, and a source of pride to all who contribute whether by word or donation. I encourage all newbies to keep coming back, feel free to chip in to the debate, and to support this site. We dont all agree on everything, and neither should we, but we’re all agreed that Scotland can be better, and will be with a Yes vote.

    Reply
  30. Inbhir Anainn says:

    Fully endorse other posters comments well done indeed Rev Stu and i think the million mark will be smashed this month, due to in no small measure by the Scottish Government who will be introducing a Referendum Bill (this month) into the Scottish Parliament.

    Reply
  31. Paul Martin says:

    Truly awesome numbers and well deserved. Now that Wings Over Scotland is as much part of daily life to many of us as the breakfast cuppa, can I kindly suggest to all other readers, comrades, friends, brothers and sisters, activists and supporters … to get the fecking finger out and fire more money into this enterprise ! The mendacious unionist media spin will go up several gears over the next 18+ months, so if we want to see WOS holding these liars to account several times a day (and I don’t know how he does it…) then donate as much as you can as soon as you can.
     
    I’m NOT on a percentage BTW !

    Reply
  32. Silverytay says:

    I have just seen this after being up in Perth for the day so I would just like to add my congratulations to the Rev and everybody who contributes to this site .  When we win in 2014 it will be down to the Rev and sites like newsnet destroying all the lies put out by NO Scotland assisted by their friends in the m.s.m .
     

    Reply
  33. Ian Mackay says:

    I know that Rev Stu. I made the point that your unique visitors (~33000) and your pageview numbers per day (~32000) are very close, not The Scotsmans. Hence a good target to aim for would be 100000 pageview numbers, whether you maintain your stickiness to get 100000 uniques is another question. I would imagine that 100000 uniques would hopefully be a later target!! First things first.. 😀
    Completely agree with your second point.

    Reply
  34. Patrician says:

    With those number of page views you seriously need to look at adding Google Ads to the front page.  I hear they still have an opening for an honest Scottish site 😉

    Reply
  35. DonUnder says:

    Fantastic stats Rev

    Reply
  36. Marjorie Godfrey says:

    Outstanding. Thank you for all your hard work Stu.

    Reply
  37. CR says:

    Great stats, have donated and will do so again as soon as I can afford it.  Great site, well done!

    Reply


Comment - please read this page for comment rules. HTML tags like <i> and <b> are permitted. Use paragraph breaks in long comments. DO NOT SIGN YOUR COMMENTS, either with a name or a slogan. If your comment does not appear immediately, DO NOT REPOST IT. Ignore these rules and I WILL KILL YOU WITH HAMMERS.


  • About

    Wings Over Scotland is a (mainly) Scottish political media digest and monitor, which also offers its own commentary. (More)

    Stats: 6,727 Posts, 1,215,198 Comments

  • Recent Posts

  • Archives

  • Categories

  • Tags

  • Recent Comments

    • Mark Beggan on Mad caps: “I’m sceptical. A man!?! Ok that’s the first hurdle. A man of experience and knowledge. Ok we are going into…Apr 8, 23:46
    • Jay on Mad caps: “Sarah, glyphosate, very weak solution half to 1 percent with adjuvant. Very difficult to apply selectively to couch (twitch in…Apr 8, 23:34
    • Young Lochinvar on Mad caps: “Colin Understood. You do however realise, in stating the entirely reasonable, that you will invoke the keyboard wrath of the…Apr 8, 23:25
    • GM on Mad caps: “Excellent. All respect to you.Apr 8, 22:59
    • Colin Alexander on Mad caps: “We all know Scots parliamentarians are forced to swear allegiance to the monarchs and heirs chosen by the UK parliament…Apr 8, 19:12
    • Hatey McHateface on Mad caps: “MSM reporting the capture of Chinese troops fighting in Europe. Spare a thought for The Donald tonight. At his age,…Apr 8, 18:50
    • Hatey McHateface on Mad caps: “I hope you do stand, George. And the very best of luck to you if you do. Mind and keep…Apr 8, 18:38
    • twathater on Mad caps: “Yes it is Sarah he is asking for volunteers to put their names down to act as ambassadors at the…Apr 8, 18:17
    • Yoon Scum on Mad caps: “I do have some concerns about how you blame the English for ABSOLUTELY EVERYTHING that goes wrong in scotland After…Apr 8, 17:56
    • Yoon Scum on Mad caps: “I guess this No voting far right piece of scum better piss off down to england ASAP Not because I…Apr 8, 17:33
    • George Ferguson on Mad caps: “Analysis of the Lothian Region 2021 Scottish Parliamentary Election is a reality check for Independent prospective candidates. Multiple political parties…Apr 8, 14:47
    • sarah on Mad caps: “Dan, I replied an hour or so ago but it went into moderation, I can’t think why – I mentioned…Apr 8, 13:38
    • Hatey McHateface on Mad caps: “If it is, somebody should get them to read this afore they go: https://unherd.com/2025/04/trump-was-a-decoloniser-all-along/ Here’s a snippet: “As for the…Apr 8, 11:57
    • sarah on Mad caps: “Is Dave’s twitter about the 100 Scottish Liberation ambassadors attending the UN Committee 24 meeting in New York in June?…Apr 8, 10:43
    • Hatey McHateface on Mad caps: “Welcome back Dan. The answer hasn’t changed since you were away. The answer continues to be that concerned, competent people…Apr 8, 07:49
    • Hatey McHateface on Mad caps: ““now have to wonder about their validity” Welcome to the club. Vivian O’Blivion famously claimed on here that poot wants…Apr 8, 07:31
    • Hatey McHateface on Mad caps: ““Justice may be on the horizon” Sure, Xaracen, but when, eh? When you look at the shit the UN is…Apr 8, 07:17
    • twathater on Mad caps: “A shoutout for Dave Llewellyn the Indy Ninja for his info on X https://x.com/TheIndyNinja1/status/1909240792356467126/photo/1Apr 8, 02:24
    • Mark Beggan on Mad caps: “Welcome to the machine.Apr 8, 01:56
    • Dan on Mad caps: “Aidan says: at 9:31 pm “You honestly think the Rev should ban people wanting to have serious conversations about Scottish…Apr 8, 00:25
    • Jay on Mad caps: “Vivian O’B, what is this ‘purple pish’ carry-on from you? I have read numerous comments from you but now have…Apr 7, 22:53
    • Aidan on Mad caps: “@Xaracen – you don’t personally rant and rave and that comment wasn’t aimed at you, whilst I don’t think your…Apr 7, 22:01
    • Xaracen on Mad caps: “Aidan said: “Exactly Robert – it’s full of people who rant and rave like you do. Nobody wants to be…Apr 7, 21:56
    • Aidan on Mad caps: “@Twathater (an interest way to project your self hatred but there we go) – I am delighted you aren’t responding…Apr 7, 21:31
    • sarah on Mad caps: “Crowdfunder for Independence Live – it needs a lot more donors. So far it has £900 of the £6500 target.…Apr 7, 21:04
    • Hatey McHateface on Mad caps: “Lots going on in plucky, wee Norway – the country that all sane and rational Scots hold up as the…Apr 7, 20:37
    • Hatey McHateface on Mad caps: “So you’re claiming that US soldiers on RF soil will be summarily dispatched. The RF won’t make any political capital…Apr 7, 19:53
    • PacMan on Mad caps: “The possibility might need to be considered that the higher percentage of support amongst younger voters in polls for independence…Apr 7, 19:49
    • Hatey McHateface on Mad caps: ““after 300+years of neglect and abuse Scotland and Scots are worse off than they have ever been” Here you go…Apr 7, 19:47
    • Hatey McHateface on Mad caps: “Calm down, Bob. This isn’t where you post your application for camp guard in the New Scottish Gulag you and…Apr 7, 19:38
  • A tall tale



↑ Top