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Exciting Benchmark Reviews update #5 4

Posted on July 26, 2010 by

Also incorporating: The Story So Far.

Turns out that this one just keeps on running.

Today's thrilling developments include WoSblog's new best friend Olin Coles, Executive Editor of "independent" "reviews" site Benchmark Reviews, being exposed for some fraudulent DMCA claims and for yet more instances of lying to to his innocent, trusting readership. Read on!

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Category chairs, investigative journalism

Exciting Benchmark Reviews update #3 12

Posted on July 23, 2010 by

Ooh, things just got even more interesting. Viewers following the mysterious tale of Benchmark Reviews and where their fully independent reviews come from will recall that WoSblog's shadowy agents tracked down the text of their glowing review of a $1200 office chair to the website of an online retailer called Smart Furniture. When asked, Smart Furniture asserted that the text was their own original work.

Since then, further developments have transpired. Read on!

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Category chairs, investigative journalism

Exciting Benchmark Reviews update #2 4

Posted on July 22, 2010 by

Ooh, this gets better and better. Viewers who've been following the thrilling story as it develops will recall the eerie similarity between the content of the Benchmarks Review feature on the Herman Miller Embody chair, and the advertising blurb for it on the site of retailer Smart Furniture.

We were a little curious about this, bearing in mind site owner Olin Coles' strident assertion that, apart from the belatedly-acknowledged passages copied from Herman Miller's press release, "the remaining 99.9% of the article is a fully independent review of a self-purchased product."

(Actually it's the remaining 93.6%, but let's not quibble.)

So inestimable Friend Of WoSblog John X dropped Smart Furniture a line.

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Category awesomeness, chairs, stupidity

Exciting Benchmark Reviews update! 7

Posted on July 22, 2010 by

Wow. I got home from a poker game in the early hours of this morning, and idly wondered if busted shill/"executive editor" Olin Coles might have replied to my polite request for his side of the story with regard to his hopelessly dishonest excuse for a website. What I found was that Mr Coles had instead chosen to post on the Benchmark Reviews forum, in a thread entitled "Forever banned: Hall of Shame". The thread describes itself thus:

"Like any writer, our work comes under fire from time to time. Most of the criticism is taken to heart and used to improve future work, but occasionally the critic can go overboard and begin making personal threats and accusations. This thread is intended to show our visitors that their accusations and threats do not remain anonymous."

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Category chairs, stupidity

Benchmark Reviews? Busted, more like 24

Posted on July 21, 2010 by

WoSblog is internationally renowned for its psychiatric expertise, so I wasn't surprised yesterday when a viewer of the WoS Forum asked me, quite out of the blue, to assess their mental stability.

"I want to know if I'm going barmy", wrote the clearly-distressed reader, whose cause for doubting his very sanity was – of all things – a review of an incredibly expensive office chair.

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Category chairs, investigative journalism

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