Wings Over Scotland readership stats for February. Click to size-up.
Bullet points below for fans of blatant self-aggrandisement.
PAGE VIEWS: up 160,546 (21%) on January to 915,952, despite having around 11% fewer posts and suffering from two days at the end of the month when our web hosts fell over. (Annoying red-tape delays have now shifted the move to new hosts at wingsoverscotland.com into the start of next week, incidentally.)
That’s the second-biggest month-on-month increase in the site’s history, and considerably more views than November and December 2012 put together.
UNIQUE READERS: up 3,259 (11%) to a new all-time high of 33,055. And although in fairness it’s comparing apples with oranges, that’s more than the most recent daily sales of the Scotsman, which currently stand at 32,463 (and falling). We’re definitely counting that one as a psychological milestone
VISITS: up 24,967 (19%), breaking the 150,000 barrier for the first time.
Getting through the million won’t be easy. February didn’t have a single day below 20,000 views (a figure we only reached once in the whole of 2012) and we’ll have to redouble our efforts to bring in even more new readers, as well as keeping hold of the ones we’ve got. But readers, you’ve done a heck of a job of motivating us.
Onwards and upwards!