Now, we’re not putting ourselves up as some sort of expert fundraising authority just because we’ve run a few successful ones, but you didn’t have to be a genius to slap your forehead with your palm last month when the official Yes Scotland campaign AND two of the country’s biggest pro-indy websites (as well as a couple of smaller ones) contrived to launch appeals for very large amounts of cash not only all at once, but in the weeks leading up to Christmas when everyone’s budgets are stretched to the limit.
(To give plenty of notice so that hopefully this sort of thing doesn’t happen again, our second annual Wings fundraiser will be in late February and March 2014.)
Still, we are where we are, and all three are now entering their final phases some way short of their targets. That’s not necessarily a big deal – the Scotland Yet one looked like failing by a big distance at this stage (as did the Common Weal’s before it), but reached the finishing line after a big boost from generous Wings readers.
But time’s getting tight, and the Herald has already had a bit of a sneer about the response to the Yes Scotland pledge drive, so if you can spare a quid or two for any or all of the three, we’re sure it’d be both appreciated and well used, especially in the context of the grisly collection of Tory millionaires, bankers and spooks who just handed “Better Together” another million and a half quid.
Incidentally, it may be worth noting that in a commendable attempt to use a Scottish company, Yes Scotland is using a model by which if they fail to hit their target, they won’t actually get ANY of the money promised so far, while Bella and Newsnet both get to keep whatever they’ve made whether they make their goals or not.
(The system is also stupidly irritating to use, insisting that would-be donors set up an account before they can hand over money and then demanding they use PayPal, when the ENTIRE POINT of PayPal is supposed to be that you don’t need to keep setting up accounts everywhere, you bloody idiots.)
Conversely, though, we’d hope that Yes Scotland was well-enough connected that their appeal wouldn’t be allowed to fail for the sake of a few thousand quid. So we’d suggest making any decisions purely on the merits of each in its own right.