Wings Over Scotland

Someone had to remind us that today is Wings Over Scotland’s 11th birthday.

In a grim indictment of Scotland’s once-vaunted political new media, a site that’s been officially closed since May 2021 is still far and away the most-read in the country, despite that readership now being mostly angry overgrown children squabbling with each other in the comments. People would apparently still, by a vast margin, rather read that than endure the tedium of Bella Caledonia or Believe In Scotland.

We’ve said pretty much all that there is to be said about that miserable state of affairs already, so we won’t repeat ourselves. God help the independence movement.

It’s now almost a year and a month since this website announced its cessation as a continuing endeavour, with the “final decision” clause being invoked four months later.

Since Wings confirmed its formal closure as a blog there have nevertheless been 19 posts in eight-and-a-half months, comprising a mixture of polls (the site’s remaining purpose), guest posts, admin, a couple of throwaway joke videos and very occasional one-off, polling-related comment pieces on significant occasions like the SNP marking 15 years in power or Nicola Sturgeon becoming the longest-serving First Minister.

So it’s a little bit startling that it’s still – and by a considerable distance – the world’s most-read Scottish politics site.

(In fact, bigger than the next three put together.)

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In slightly over a month from now, Nicola Sturgeon will overtake Alex Salmond as the longest-serving First Minister of Scotland. It seemed a reasonable time to take stock.

It’s very nearly six years since the Sunday Herald headline above from 1 May 2016. (Remember the Sunday Herald, readers? It feels like another lifetime, doesn’t it?)

April/early May is very often the period leading up to an election, which is when the SNP traditionally ramp up the carrot-dangling about independence to secure the votes of the faithful for yet another “cast-iron mandate”, so it’s not a bad barometer. Let’s see how far we’ve come.

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Craig Murray is due to be released from HMP Edinburgh a week tomorrow, having served half of an eight-month sentence for contempt of court via “jigsaw identification”. Our latest poll data from Panelbase, surveying 2000 Scottish voters last week, reveals that just a quarter of Scots think that such an offence merits imprisonment.

Readers may find the figures for male and female respondents of note. The full data tables can be downloaded here.

So, in accordance with the wishes of the readership (and despite rather peculiar claims on some sites that all polls in Scotland are now commissioned by Unionists), Wings has its first polling data for you in its present form, relayed without comment.

In association with Panelbase, this month we surveyed 2000 Scottish voters (double the normal sample size) on a couple of subjects. The first question was this:

“Barring unforeseen events, next year Nicola Sturgeon will overtake Alex Salmond as Scotland’s longest-serving First Minister. She took office in November 2014, in a Scotland which was evenly split on the constitution. (Average support for independence in polling was at 50%, compared to the current 48%.)

Which of the following, if any, do you personally regard as her greatest achievement in office?”

The results are below. Click images to enlarge.

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Slacky The Holiday Boy is once again on his monthly two-week break, so it falls to us to try to amuse you on a Saturday morning with an image of some sort. Unfortunately very little funny is happening in Scottish politics, so all we’ve got is this.

Yes, the two most popular politics websites in Scotland at the moment are one that’s been retired for three months and one whose author is currently in prison. All hail that new media, eh?

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All recorded indyref polling on the standard question, from here and here.

The picture (click to enlarge) tells the story more eloquently than we could.

We are, as always, absolutely enthralled at the prospect of discovering from James Kelly what our vile secret masterplan has been over the last 18 months.

So we, at least, will be reading, James.

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Wings just can’t seem to stop breaking traffic records these days.

Despite having considerably fewer posts (46 to March’s 69), April saw the highest number of unique visitors to the site in close to three years. And that’s even more remarkable when you consider how hard just about everyone is trying to stop them.

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Our always-alert readers will probably have noticed that Nicola Sturgeon’s constant catchphrase this week has been how Yes supporters still need to “build the case for independence”, rather than actually do anything to achieve it.

But the thing is, she’s the leader of the SNP. Building the case for independence is literally her job, and she’s now been doing it for six and a half years. So how much progress have we made?

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There’s a strange new affliction affecting the SNP: fear of figures.

Now, we should say that we don’t believe for even a second that the SNP has actually had 10,000 new members in the last two days. It’s ridiculous to the point of insulting. But purely for the sake of argument, let’s imagine it was true.

Why would you say it like that?

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After this morning’s mini stats post, quite a few people have asked in the comments if there’s any means of comparison between Wings and mainstream media outlets. And the shortest answer is no. The Scottish press is terribly coy about its online readership, offering almost nothing by way of verified figures.

(For a meaningful comparison it would also be necessary to separate out their politics coverage from general news, sport and everything else, which they’ve never done.)

But what used to be possible was at least comparing their print sales, via the Audit Bureau of Circulation (ABC) figures that newspapers published monthly (for national media) or six-monthly (for supposedly “regional” papers like the Herald and Scotsman), which we kept a record of in our Reference section.

When we went to look at the page today we noticed we hadn’t updated it in just over a year, and figured it could do with a dusting and sprucing. But we were in for a surprise.

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